Culture is a series of codes that we learn while we grow
up & that shape our behavior in many different areas.
Imprints: most central beliefs & attitudes in the
culture or subculture in which children raised.
Why do we act the way we do?
"cultural" unconscious
Culture code concept: every artifact reflects certain national, cultural, or
subcultural attitudes & values that have been imprinted on young children
growing up in a given culture.
The codes often suggest "correct"
combination of foods & other objects.
Mary Douglas & Grid-Group Theory
The objects & services that we
buy & possess are culturally
defined and best understood as
being tied to our lifestyles.
shopping
purchasing things
Lifestyles
fatalist
egalitarian
individualistic
elitist
Grid-group theory
strength of boundaries
rules & prescriptions
Myth & Material Culture
The Myth Model & Material Culture
Mark Gottdiener on Cultural Studies
cultural objects
institutions
social groups
Culture
Many cultural values & beliefs
are incorporated into or
reflected by material culture.
Culture is concerned with the
production & exchange of meanings
... between the members of a society or group (S. Hall)
Anthropology: the study of human beings.
It is a scientific studyof the physical, social,
and cultural development of man.
cultural anthropology deals with the analysis of
social life & the relationshipbetween culture &
personality
linguistic anthropology focuses on language
Archaeology: branch of anthropology that studies
the past by using ancient artifacts & other materials
Anthropological theory: central
concept - cultiure; the role culture
plays in creation & use.