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Point 15

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Maintaining an effective font that is easy to read will create a better understanding of the text to the reader.
Alexandria Borruso
Mind Map by Alexandria Borruso, updated more than 1 year ago
Alexandria Borruso
Created by Alexandria Borruso about 8 years ago
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Resource summary

Point 15
  1. Designers use fonts to:
    1. evoke a mood
      1. evoke a brand
        1. evoke a association
          1. create a time period
            1. share information
              1. Readability (people identify with)
                1. pattern recognition
                  1. serif and sans serif fonts
                    1. gets the message across
                      1. no difference
                        1. comprehension
                          1. reading speed
                            1. preference
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