6928456
Description
Mind Map by jAMIE Butt, updated more than 1 year ago
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Created by jAMIE Butt
about 8 years ago
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B541 Cognitive.
- Cognitive Psychology. Memory - 3 - Core Study.
- Terry (2005) Serial
Position effect.
- Procedure - PTP show 15 commercials. IV - the
time delay or with immediate recall. DV -
number of correctly recalled commericals.
- Found - Immediate recall group =
Primary Effect (1st) and recency
effect (last) Evaluation / Limitation /
Criticisms.
- 1. Lacks ecological validity - took
place in a laboratory using an
artificial task. 2. Low construct
validity - The experiment only
measured memory through
commericals.
- Procedure - PTP show 15 commercials. IV - the
time delay or with immediate recall. DV -
number of correctly recalled commericals.
- Terry (2005) Serial
Position effect.
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