Aim to bring the greatest good for the greatest number (for the community as a whole) even if it results
in less pleasure for an individual. He applied the GHP (greatest happiness principle - John Stuart Mill)
Best Interest Utilitarianism
Apply the theory, taking into consideration the
individual interests of everyone
Preference Utilitarianism
(Hare) You act according to your preference (Prole/Archangel)
Ideal Utilitarianism
(Moore C21) We should think about what is pleasurable rather than being ideal