The use of bright colours and coloured lighting
was a common theme we noticed in Electropop
music videos, for example the Calvin Harris- How
Deep Is Your Love music video.
We applied this and conformed to
this convention in our video by using
bright blue and pink coloured
lighting.
Beauty Shots
The electropop genre videos I researched included a lot of
close up beauty shots of the artist to show their interesting
styling and makeup for example in the FKA Twigs- Water
Me Video
We applied this convention in our
music by including lots of beauty
shots of Ella showing her unique
hairstyles and bright makeup.
Studio and Narrative Footage
I noticed a convention was that electropop videos
were either entirely studio based or entirely
narrative based with a strong storyline, for example
the AlunaGeorge- Automatic video is entirely
narrative with no studio footage.
We challenged this convention in our music
video by including both narrative and studio
footage, we decided to do this as we wanted to
have a lot of variety in our video to keep it
visually interesting for our target audience.
Shot variety and effect
A convention of Electropop Music videos was a variety of
shots including camera movement, interesting
framing/angles and added effects into shots, for example the
Justin Bieber- Where are U Now video uses lots of special
effects,
We did not confrom to the convention of using special effects as
we didn't think it fitted with the overal style we wanted for our
video, however we added interest in out shots by including lots of
camera movement by using a dolly during filming.