Voting Behaviours

Categorisation and facts on them
1. Performance
  1. Labour had a strong track record under Brown but it was labour in power when the recession hit. This really hurt labour
2. Age
  1. The UK has an aging population and older generations tend to vote conservative, hence an increasing conservative vote
3. Party Policies
  1. The LibDems won many votes on their tuition fees promise in 2010 however they didn't hold that promise. That really really really hurt them as a party
4. Party Leader/ Party Image
  1. You need to vote for a party leader you trust and feel represents you fairly. A great example of not this is mah boi Ed Milliband.
5. Religion
  1. Certain religions vote in certain ways. Islam generally vote Labour whereas Anglicans vote Conservative.
6. Ethinicity
  1. Black people generally vote Labour whereas asian, mixed race and white people vote conservative
7. Party Loyalty
  1. Many people will simply vote for the same party as last year
8. Gender
  1. Generally women would've voter Labour however in recent years there is next to no correlation regarding gender.
9. Tactical Voting
  1. If you passionately don't like one party you may find yourself voting for it's biggest rival instead of the small party you support just to stop that bad party from getting power
Class Voting
2. Class voting as a whole favours the Conservatives. This is because A and B class have the highest turnout and also vote for Conservative in general.
  1. This is an issue for Lib Dems because their highest voter turnout is A class which is a conservative vote
    1. They will struggle to get votes of labour as lower class voters generally stick by their vote last election. Also the turnout is around 57% at low classes meaning their is little votes to be gained anyway
Ways people vote
1. Sociological
  1. Links voting to social groups. Places emphasis on long-term social factors such as class, gender, ethnicity ad religion
2. Party Identification
  1. Voters tend to identify with a particular party as a long-term voter. Often this may be expressed as emotional attachment or a shared family value
3. Issue Voting
  1. Voters are like consumers, they weight up the programmes of the parties and see which one suits them best

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Voting Behaviours

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	Created by Peter Roe almost 8 years ago