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7815202
Social learning theory
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psychology
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Mind Map by
JasmineXD Jasmine
, updated more than 1 year ago
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JasmineXD Jasmine
almost 8 years ago
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Resource summary
Social learning theory
Bandura / The Bobo doll experiment
Procedures
aggressive acts in the video e.g. striking with a mallet, verbal aggression
Frustrate the children by not allowing them to play with attractive toys
Findings
aggressive model - children repeated the physically & verbally aggressive behaviour
One-third of the grp
Follow-up study
higher level of aggression in the children's own play
Non-aggressive model - children exhibited no aggressive behaviour
Modelling
Imitation
Identification
Vicarious reinforcement
Mediational process
Evaluation
Strengths
Useful applicants
e.g. criminal behaviour
violent behaviour in adolescent
association with delinquent peer groups
behaviour is modelled and rewarded
Supporting research on identification
Fox
Virtually exercising or loitering experiment
Limitations
Complexity
Other potential influences & its complex response/interaction
e.g. gender role behaviour
e.g. media portrayals, locus of control
Difficult to show only one main casual influence
Ignores genes (biological)
causality
delinquency
adoption of the same behaviours and values from increased association with deviant peers
e.g. low self-control
individuals with deviant attitudes seek similar deviant peers
Sigel & McCormick 2006
Genes could be a factor triggering
Identification in SL of health behaviours
Media and model for target audience
Influence change in health-related behaviours
e.g. anti-alcohol ad
Message potency may be lost if individuals are unable to identify with given model in the ad
Media attachments
7f402ae6-f335-4741-8815-fd27f1cbedf5 (image/jpg)
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