8023669
Description
Mind Map by Miranda Davis, updated more than 1 year ago
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Created by Miranda Davis
over 7 years ago
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53: Unpredictability Keeps
People Searching
- Unpredictability
stimulates dopamine.
- The more
unpredictable
the arrival of
info is, the more
people will be
addicted to
seeing it.
- The more
unpredictable
the arrival of
info is, the more
people will be
addicted to
seeing it.
- Auditory and visual cues like a sound
that signifies a text message can lead to
dopamine release. Even before you
receive the actual information/open the
text message.
- Pairing cues like
sounds with the
arrival of info
motivates users
to seek more
- Pairing cues like
sounds with the
arrival of info
motivates users
to seek more
- Information released in small
amounts is even more addictive
because it doesn't fully satisfy the
original desire for information.
- This is why some
people find
Twitter so
addictive!
Limiting a user
to only 140
characters never
fully satisfies
initial desire for
information.
- Being unsatisfied with the current
information at hand can lead to whats
called a "Dopamine Loop." A cycle
where the user is never satisfyed with
the information at hand and
consequently continuously seeks out
more information
- Giving users small
amounts of info along
with a means to find
more info results in
additional info seeking
behavior.
- This is why some
people find
Twitter so
addictive!
Limiting a user
to only 140
characters never
fully satisfies
initial desire for
information.
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