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41. People Filter Information
Description
Chapter 41 notes
No tags specified
filter
information
tactics
attention
grabbers
ignore
stand out
filtering
Mind Map by
Lisbeth Ramirez
, updated more than 1 year ago
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Created by
Lisbeth Ramirez
almost 8 years ago
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Resource summary
41. People Filter Information
People seek out and pay attention to information and cues that confirm their beliefs
People don't seek - or completely ignore! - information that doesn’t support what they already believe
Filtering is useful!
reduces the amount of information we have to pay attention to at any one time
but can also lead to making bad decisions
Don't expect that people will pay attention to the information/design you are trying to provide
DON'T MAKE ASSUMPTIONS! What is obvious to the designer/you may not be obvious to the audience
Use color, size, animation, video, and sound to draw attention to what’s important if people are filtering information from your information/design
If the information is critical, make that information stand out 10 times more than necessary!
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