"The three most important things in retailing are – location, location and location".
supply factors
Labour costs
Land costs
Energy costs
Transport costs
Community factors
Demand factors
Customer convenience
Labour skills
Site suitability
Image
Expansion potential
6 mark layout
1.define the key words in the question eg: profitabilty is....
2.use the case study given to help answer the question
3. if there's any numbers involved, talk about those
4. evaluate means to discuss the advantages/pros and disadvantages/cons - so do at least 2 of each
5. write a conclusion based on your answer, eg. "therefore i believe that *company name* should
expand their business..."
tips
always pick out three points you feel that you are comfortable to explain and will remain in your
comfort zone rather than tryng to explain points which are quite hard for you and make its
impossible for you to go indepth.
explain your point and its advantages. but also write disadvantages about it by saying however.(this
will show the examiner that you are thinking outside the box and also have clear understanding of
the actions taken by the business.