The impact that
observing other people
has on our own attitudes
and behaviours
Parental Modelling
Parents control food
bought and served in the
house
Attitudes towards
food acquired
through famous
people on the TV
SLT - AO2
Birch and Merlin
Exposed two
year olds to a new food
over six weeks
Found it took
eight to ten
exposures to
get over initial
dislike
Nicklaus et al
Collected data about food
preferences of 2-3 year
olds between 1982 and
1999
Follow up study in
2002 found overall
positive correlation in
food preferences of
ages 2-3 and 4-7
Preferences for cheese and veggies
remained stable, although an increase
for veg from 2-3.
Macintyre
Found that media
has a major impact on
eating behaviours and
attitudes
However, eating
behaviour can be
limited by personal
cicrumstances
Thus, people
appear to learn from
the media about
healthy eating, but
this must be placed
within context of
their lives
Cultural influences - AO1
Ethnicity: research
suggests that ED's are more
likely in white women than
black/Asian women
Social Class: Body
dissatisfaction and ED's are
likely in higher classes
Cultural differences - AO2
Claimed food
functions differently
in people from
different cultures
Adults and college
students from Belgium,
France, America and
Japan completed a
survey
Questions such as beliefs about health and diet,
consumption of healthy foods and satisfaction
with healthiness
In all areas,
except beliefs
about diet, there
were cultural
differences
In all countries, females, showed a pattern
of attitudes more like the Americans and less
like the French
Conclusion: these
differences may influence
health and account for
national differences in
cardiovascular disease
Dornburch
Surveyed 7000 American teenagers
Found higher class females had
a greater desire to be thin than
their lower-class counterparts
Mood - AO1
Serotonin hypothesis
Chocolate contains tryptophan, this
causes a rise in serotonin levels
Depressed people have been
known to have high carb diets
However, only pure carbs will enter the brain
Opiate
An example of
an opiate is
endorphins,
these produce
euphoria
This is then controlled by a
reward system operated by
food.
Sweet foods increase endorphins
Mood - AO2
Garg and Wegner
Observed food choices
of 38 participants
watching either an
upbeat funny film, or a
sad depressing one
Participants
were offered
buttered
popcorn and
seedless
grapes
Those watching the sad film consumed 36%
more popcorn than the upbeat film, but they
consumed much more grapes.
The researchers claimed that
people who feel sad want to
'jolt' themselves out of the
blues, causing them to go to a
snack that causes them a
sudden rush of euphoria
However, when
participants were
presented with
nutritional information,
consumption of
unhealthy foods
dropped