81589
Description
Mind Map by adam fursdon, updated more than 1 year ago
|
Created by adam fursdon
over 11 years ago
|
|
To what Extent does
Cabot Circus enhance the
retail experience of
shoppers?
- Primary Data
- Pedestrian Count
- Stood and counted people
that cross imaginary line
- 5 minutes
- 8 stops - 200m intervals
- From both directions
- 175 in site 1 (outside CC)
- 69 in site 8 (in CC)
due to the time of
day visited
- 69 in site 8 (in CC)
due to the time of
day visited
- 5 minutes
- Stood and counted people
that cross imaginary line
- Land use Identification
- Observation
- Leaflets/ guides
- Observation
- EQS
- highest quality-
site 6 ( centre of
CC)
- Table taking into account different factors of EQ
- Scale = (worst) -3 to +3 (Best)
- Total EQ summed up for zone
- Scale = (worst) -3 to +3 (Best)
- Lowest quality-
site 4 (end of
broadmead)
- highest quality-
site 6 ( centre of
CC)
- Evidence of Management
- Observation
- photos/sketches
- Annotation
- photos/sketches
- Observation
- Questionnaire
- pragmatic approach
- Attempted to ask every other person
- Wanted 30 results
- Wanted 30 results
- Attempted to ask every other person
- main reason for being
there= 62% shopping
- 61% prefered
Cabot Circus
- pragmatic approach
- Statistics
- Chi Square
- NH- All sites attract equal
amount of shoppers
- RESULT- Some areas are
more attractive than others
- RESULT- Some areas are
more attractive than others
- NH- All sites attract equal
amount of shoppers
- Diversity Index
- Greater variety of shops
in Broadmead.
- Greater variety of shops
in Broadmead.
- Chi Square
- Sampling Techniques
- Systematic
- 8 200m intervals along
broadmead + Cabot
- 8 200m intervals along
broadmead + Cabot
- Pragmatic
- Questionnaire
- Questionnaire
- Systematic
- Pedestrian Count
- Secondary Data
- Shopping guides
- Galleries/ Cabot - Land use
- Galleries/ Cabot - Land use
- Background (See other)
- Rateable values
- VOA.gov web
- Site 7 ( in centre
of CC) had the
biggest rateable
value at £890/m^2
- Site 7 ( in centre
of CC) had the
biggest rateable
value at £890/m^2
- Comparison of land values
- VOA.gov web
- Location Maps
- Shopping guides
- Conclusion
- Does the Evironmental Quality
Vary Across the CBD?
- Yes, but not as drastic as
expected. Broadmead responded to
the development of Cabot Circus
and has improved. This is to keep
up with the shopping centre in terms
of sales.
- Yes, but not as drastic as
expected. Broadmead responded to
the development of Cabot Circus
and has improved. This is to keep
up with the shopping centre in terms
of sales.
- To what Extent does Cabot Circus enhance
the retail experience of shoppers?
- Does enhance
retailing experience!
- Does enhance
retailing experience!
- Does the shop type vary across
the CBD?
- Diversity index shows broadmead
has a wider variety. Land use bar
graph shows all types of land use,
apart from florist and proffesional
services. These could be outside
the CBD.
- Diversity index shows broadmead
has a wider variety. Land use bar
graph shows all types of land use,
apart from florist and proffesional
services. These could be outside
the CBD.
- How do shoppers perceive the CBD?
- A desireable shopping city centre
with two well known shopping
developments. Questionnaire
shoed people were divided between
which area they prefered.
- A desireable shopping city centre
with two well known shopping
developments. Questionnaire
shoed people were divided between
which area they prefered.
- Does the Evironmental Quality
Vary Across the CBD?
- Evaluation
- Further Development
- Different data at different intervals (e.g 4 seasons)
- Seasonal figures make a
difference? ( like Christmas)
- Look at previous
revenue figures to see if
CC has brought
something to the area.
- Look at development of Broadmead
since 2008. This would show how
the high street is competing with the
shopping centre and what its doing
to achieve that
- Different data at different intervals (e.g 4 seasons)
- Background info
- Not all sources reliable,
but secondary table
evaluated potential bias.
- Not all sources reliable,
but secondary table
evaluated potential bias.
- Fieldwork Techniques
- Worked with other students to get more
accurate results (e.g Questionnaire)
- Pedestrain count- Hard to keep track in
really busy areas.
- Only do it in one direction to
reduce error in the future
- Only do it in one direction to
reduce error in the future
- Worked with other students to get more
accurate results (e.g Questionnaire)
- Data Representation
- Questionnaire- Open
questions hard to quantify in
order to represent the data.
- Bi Polar Analysis- Hard to identify
less obvious data patterns when the
lines follow a similar line
- Isopleth- Difficult to
accurately draw, but
good visual
representation,
- Questionnaire- Open
questions hard to quantify in
order to represent the data.
- Analysis
- Analysis on the back of
each method of
representation. More
accurate than a general
analysis
- Analysis on the back of
each method of
representation. More
accurate than a general
analysis
- Further Development
- Other
- Background information
- Largest city in the SW
England
- Booming economy/ £500
million shopping center Cabot
Circus - finished 2008
- Economy once focused on
shipping industry
- River Avon/ Severn
- River Avon/ Severn
- Largest city in the SW
England
- Location choice
- It was the closest city which allowed
decent comparison between CBD
shopping outlets
- Easy access - M5
- Cabot Circus recent devpt
- comparison between high
street and shopping center
- It was the closest city which allowed
decent comparison between CBD
shopping outlets
- Background information
- Data presentation
- Bar graphs - Rateable values
- Isopleth - Pedestrian
- Divided bar graph - Landuse
- Bi-polar - EQS
- Pie charts - Questionnaires
- Photos/ sketches - Evidence of management
- Bar graphs - Rateable values
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