Entrepreneurs understand the
power of social influence and,
therefore, are very careful about
those with whom they associate.
Entrepreneurs use the
power of social influence to
increase their motivation
and drive.
The power of
social influence
Occurs when someone
else impacts our
behaviors, thoughts,
opinions, or emotions.
Intentional
We try to convince
someone to do something
Unintentional
When a brother adopts his
older sibling’s smoking habit.
Humans are predisposed to adopt the behaviors
and norms set by those around us
Social influence can change our behaviors as a result of interaction
with others who we believe are knowledgeable, similar, or influential
Social influences on behaviour
The larger the number of supporters, the
greater the likelihood that we’ll follow suit.
Family and friends have a greater influence on us than
strangers.
Entrepreneurs often begin their search
process by looking for ways to create
value in their families and local
communities.
If there is a problem to be solved in their
immediate circle of influence, it may need
to be solved on a larger scale as well.
Uncle Cleve recognized the power of social influence and that's why he believed that having the right people in
our life is important to have a good guide
THE VALUE OF A POSITIVE COMMUNITY
Most successful people have people in their
community who provide positive influence.
We need mentors who can bring out the best in us. We
need supporters who will help us reach our goals.
Positive Peer Pressure
Join The Club: How Peer Pressure
Can Transform The World, Pulitzer
Award-Winning Author Tina
Rosenberg
Demonstrate how peer pressure has been
used to reduce teen smoking, help millions
overcome drug and alcohol addiction
A peer group can provide knowledge drawn from their experience. They can help us think and act in new
and different ways. Peers can also provide much-needed encouragement and support.
Importance of Mentors and Advisers
MENTOR: A trusted confidant who provides guidance and support along our
journeys. Our mentors are committed to our success.
They challenge our thinking and push us beyond our
self-imposed limitations while moving us towards our
vision and goals. They can see more potential in us than
we can see in ourselves.
Uncle Cleve was one of Clifton’s closest
mentors, and in this role, he changed
the course of Clifton’s life.
ADVISER: Provides specific knowledge on an as-needed basis. An adviser
typically has knowledge in a specific area,
Entrepreneurs understand the value of mentors and advisers who can provide much needed
advice before learning the hard way. Mentors and advisers can help entrepreneurs from
making costly mistakes.
Choosing Our Mentors
They can be anyone who has knowledge and
experience and is invested in our success.
Entrepreneurs generally find mentors by meeting knowledgeable people
with similar interests. An entrepreneur will engage a knowledgeable
person in conversation and ask questions.
CREATING AN INTENTIONAL COMMUNITY
Who’s in Your Community?
Our community
can help us grow
our mindset.
A community of
supporters is an
amazingly helpful
resource that
entrepreneurs use.
Family
The values upheld by our families
have inspired the success that we’ve
already achieved.
Entrepreneurs have to set boundaries
on the influence they receive from their
families.
Entrepreneurs are careful not to
allow family pressure to sway
them from their goals.
Friends
Our circle of friends is a community that
we can choose. Positive peer pressure is
hugely important in achieving success
Entrepreneurs spend much time cultivating positive networks
of fellow entrepreneurs. The ambition and perseverance of
other entrepreneurs can help sustain momentum and
motivate entrepreneurs to take action.
Uncle Cleve strongly believed that everyone is free to choose their
friends but we have to choose correctly in order to have a good
influence in our life
Professionals
Entrepreneurs wisely include
a number of professionals in
their networks to help them
with tasks that are difficult
or unfamiliar.
Role Models
Role models provide examples that we can
emulate to help us achieve our dreams. They
inspire us to work harder and ignite our passions.
Most entrepreneurs have role models who
inspire them along their entrepreneurial
journeys.
Uncle Cleve considered that choosing good friends, have great professionals with you and also
follow a great role model could help you to have success.
GIVING BACK TO YOUR COMMUNITY
Creating Positive Change in
Our Communities
Just as others influence us, we can
have a powerful impact on others.
Entrepreneurs think beyond their own wants
and needs. In order to do this, they must
truly understand the problems of others.
They must engage in empathy.
Empathy for Others
"Empathy and compassion are the
molecular building blocks of our
being, allowing us to thrive and
expand." -Arianna Huffington
“Compassionate Empathy”
How another person is feeling
and we’re moved to act.
Our actions can be simple such as helping a
classmate.
Personal Benefits of Volunteering
Helping others actually has physical
and emotional benefits.
Volunteers have a higher self-esteem, a greater sense of
empowerment, and lower rates of depression.
Other benefits include opportunities to meet
new friends and make new connections. We
might learn new skills or gain knowledge. And
of course, we might discover new problems that
we can solve.
Social Entrepreneurship
Social entrepreneurs solve social problems on a large scale by
changing traditional systems and processes.
They have a strong vision for the future of
their communities. They look for problems
to solve and ways to create value.
Uncle Cleve and Clifton had the vision of have a good impact in the
community and also to cover a need of the people
Social entrepreneurs combine a for-profit model with a
charity model to help those in need.