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8370536
Semiotics
Description
Digital Entrepreneurship (Digital Skills and Innovation (EID 100)) Mind Map on Semiotics, created by Emily Marvel on 31/03/2017.
No tags specified
eid 100
semiotics
digital entrepreneurship
digital skills and innovation (eid 100)
Mind Map by
Emily Marvel
, updated more than 1 year ago
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Created by
Emily Marvel
over 7 years ago
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Resource summary
Semiotics
Saussure
Signifier
The thing you perceive (i.e. a tree)
Signified
The concept recalled (i.e. thinking of a pine tree)
Referent
The intended meaning
Pierce
Icon
Picture
Index
Sign requiring context
Symbol
Culturally defined
CONNOTATION
Similar to SIGNIFIED
Icons are connotative
Relationship between signifier and signified
DENOTATION
The surface, or literal meaning
SEMANTICS
Language that describes content -- focuses on meaning
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