Semiotics

Description

Digital Entrepreneurship (Digital Skills and Innovation (EID 100)) Mind Map on Semiotics, created by Emily Marvel on 31/03/2017.
Emily Marvel
Mind Map by Emily Marvel, updated more than 1 year ago
Emily Marvel
Created by Emily Marvel over 7 years ago
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Resource summary

Semiotics
  1. Saussure
    1. Signifier
      1. The thing you perceive (i.e. a tree)
      2. Signified
        1. The concept recalled (i.e. thinking of a pine tree)
        2. Referent
          1. The intended meaning
        3. Pierce
          1. Icon
            1. Picture
            2. Index
              1. Sign requiring context
              2. Symbol
                1. Culturally defined
              3. CONNOTATION
                1. Similar to SIGNIFIED
                  1. Icons are connotative
                    1. Relationship between signifier and signified
                    2. DENOTATION
                      1. The surface, or literal meaning
                      2. SEMANTICS
                        1. Language that describes content -- focuses on meaning
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