Opened institute
for experimental
psychology in
Germany,
separated
psychology and
philosphy by study
mind in more
scientific way
Introspection: analysing own
thoughts and feelings internally,
Wundt used to study sensation
and perception - patients describe
experiences when presented
stimuli and reaction recorded
Doesn't explain how mind
works, relies on self report
which isn't objective
Data can't be used reliably
Reductionism
Wundt believed things can
be reduced to cause and
effect processes, used
introspection to measure
broken down parts
idea influenced beginning
of behavioural, cognitive
and biological approaches
Psychology a science?
Features that make
something a science
Objectivity
Control
Predictability
Hypothesis testing
Replication
Allport (1947)
psychology has same
aims as science - to
predict, understand and
control
Behaviourist, cognitive &
biological approaches use
scientific procedures
Some approaches don't use objective
methods. e.g. interviews which can be
biased and interpreted differently
Hard to get representative study, so
findings can't be generalised
Experiments can be influenced by
extraneous variables and demand
characteristics
Behaviourism
Assumptions
All behaviour is learned except a
few inborn reflexes and instincts
Animals and humans learn in the
same ways - conditioning, although
humans use social learning as well
the mind can't be directly
observed and measured so
can only study behaviour
to get measurable data
Only observe quantifiable behaviour
Classical Conditioning
Pavlov (early 1900s)
Rung bell when gave dog food
repeatedly, dogs salivate at sound of
bell before any food is presented
Later made dogs
associate with light and
other abstract stimuli
Lot of evidence
supporting
conditioning, but
doesn't explain all
human behaviour
e.g. observation
(social learning
theory)
Most research on
animals so difficult
to generalise
Different species have dif.
learning capacities, some may
only learn by observation
Genetics influence &
limit what can be
learnt by conditioning
Some animal studies were
unethical, nowadays cost-benefit
analysis has to be carried out, +
animals well looked after
Watson & Raynor (1920)
11 month old 'Albert' showed white rat then
banged metal bar behind his head, repeated until
Albert cried whenever white fiuffy object
presented
Support classical
conditioning
Very unethical
Not everyone develops a fear/phobia after
negative situation so doesnt fully explain
Lab study - low ecological validty
Social Learning theory
Modelling- observe &
imitate someone
Identification - like qualities &
characteristics of someone so
copy and learn behaviour
Vicarious reinforcement - see
certain behaviour is rewarded
so imitate it
behaviour is also Mediated
through cognitive processes
Attention
Retention
Reproduction -ability
Motivation - evaluate
results of behaviour
reductionist - explains everything as cause &
effect mechanisms, e.g. explains all to
learning ignores bioogical explanations
Bandura et al (1961)
36 boys & 36 girls (mean age 52
months) matched pairs on
aggressiveness at nursery
1: observe adults playing
aggressively with bobo doll e.g.
hitting with mallet
2: observed non-aggressive adults
play with other toys and ignore
bobo doll
3: No models, children left for
20 mins to play with
aggressive toys (e.g. bobo doll,
mallet) and non-aggressive
toys (e.g. tea set, crayons)
1 = aggressive behaviour, 2
= barely any aggressive
behaviour, 3 = slightly
more aggressive behaviour
evidence for SLT, strict control
variables = reliable and
replicable
low ecological
validity - not natural
situation
can't generalise as small sample
all from same school
Ethical issues
Evaluation
Bandura's study shows reinforcement
isn't needed, but reinforcement model
recieves may have an effect
Bobo dolls are meant for aggressive play + children showed
how to play with it, so may be test of obedience not
observationall learning
Behaviourism & SLT (nurture) emphasise
learning as cause of behaviour =
implications on society e.g. children may
imitate media role models. Although
genetic influences not taken into account
Difficult to conclude SLT has taken place, behaviour
may be repeated a while after observation