8431058
Description
Mind Map by Ro Fernandez, updated more than 1 year ago
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Created by Ro Fernandez
over 7 years ago
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New Marketing
- Postmodern Marketing
- 7 (+1) characteristics - based on new believes and a new reality and vision of our society
- Fragmentation
- No more social, political... standars
- No more social, political... standars
- Desdiferentation
- No jerarquias or traditional methods
- No jerarquias or traditional methods
- Hiper-real
- Using technology to create exitment and awearness
- According to his logic, society has moved beyond capitalism into the information age, in which we are
constantly bombarded with advertisements, videos, and product placement.
- According to his logic, society has moved beyond capitalism into the information age, in which we are
constantly bombarded with advertisements, videos, and product placement.
- Using technology to create exitment and awearness
- Cronologic or
temporal
distorsion
- In this literary the author may jump forwards or backwards in time, or there may be cultural and
historical references that do not fit.
- Autenticity and creative
- Inspired on important past moments and looking forward for the future.
- Inspired on important past moments and looking forward for the future.
- Autenticity and creative
- In this literary the author may jump forwards or backwards in time, or there may be cultural and
historical references that do not fit.
- Pastiche
- to combine, or "paste" together, multiple elements.
- “pasted” elements of previous genres and styles of literature to create a new narrative voice
- irony + humor
- “pasted” elements of previous genres and styles of literature to create a new narrative voice
- to combine, or "paste" together, multiple elements.
- Anti-fundamental or Paanoia
- no ordering system exists, so a search for order is fruitless and absurd.
- refuse to respect traditional methods
- refuse to respect traditional methods
- no ordering system exists, so a search for order is fruitless and absurd.
- Pluralism
- Everything is possible! It's more t 1 solution
- Everything is possible! It's more t 1 solution
- Ethic
- Groups with strong believes of whats ethic-or not
- Groups with strong believes of whats ethic-or not
- Fragmentation
- 7 (+1) characteristics - based on new believes and a new reality and vision of our society
- Marketing & Advertisement is a non-personified message aimed at a target audience through various mass media
with the purpose of presenting and promoting goods, services, ideas. Advertising creates awareness,
and brings from likeliness and preferences to conviction and persuasion to purchase. The more
creative the idea of a commercial is the greater impact it will cause and more customers will be
attracted to share the information with others. In this way, people become a part of information
spread, too. An advertising campaign of a certain product with involvement of various mass media
intensifies the influence and brings to success. In other words, various promotion methods support
one another working in the same direction.
- Customers needs
- Philip Kotler -https://www.youtube.com/watch?v=sR-qL7QdVZQ
- Philip Kotler -https://www.youtube.com/watch?v=sR-qL7QdVZQ
- Creates life styles
- Art
- Persuation
- Customers needs
- We are what we buy (who are we and our style)
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