Media Context

Description

national 5 Media (The Dark Knight) Mind Map on Media Context, created by Eilidh Reid on 26/04/2017.
Eilidh Reid
Mind Map by Eilidh Reid, updated more than 1 year ago
Eilidh Reid
Created by Eilidh Reid over 7 years ago
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Resource summary

Media Context
  1. Possible Target Audiences:
    1. MALE
      1. Dark colours - black, blue - attracts a predominantly male audience.
        1. Blocky symetrical font- attracts a predominantly male audience.
        2. AGE
          1. Teenagers to males adults as they fit age rating and they have disposable income.
            1. Use of viral marketing aimed at MALES: Hyper-masculinity, dark colours, symmetrical font
          2. INTERESTS:
            1. Batman comics fans they know the Batman logo
              1. Backed by a production company that aims to create films for a powerful fandom demographic.
                1. Filmed in Hong Kong and features a Chinese actor
                2. CULTURES:
                  1. Batman comics fans they know the Batman logo
                    1. Backed by a production company that aims to create films for a powerful fandom demographic.
                      1. Filmed in Hong Kong and features a Chinese actor
                      2. PREFFERED READINGS
                        1. Nolan has drawn parallels between the war on terrorism, the surveillance programs and the narrative presented in 'T.D.K'. To defeat terrorism but must be done so morally.
                          1. The joker represent terrorism
                            1. Batman is an unconventional person tasked with arresting the Joker (Batman therefore represents the CIA)
                              1. The surveillance program is destroyed upon defeating the joker - terrorists must be defeated using morally acceptable means; think about when the Batman uses violence
                              2. OTHER PREFFERED READINGS
                                1. VIGILANTE JUSTICE IS NOT JUSTICE
                                  1. Recurring question in 'T.D.K'. Whether Batman can truly dispense justice to a city of millions, based entirely on his personal ideas of right and wrong. Bruce Wayne constantly questions whether he should be playing the role of Batman, especially when he's not acting on behalf of the people he's trying to save.
                                  2. SURVEILANCE IS THE DARKEST POWER
                                    1. Batman uses surveillance to track the joker down and capture him. realises it's morally wrong and destroys it
                                    2. EVERY HERO HAS TWO FACES
                                      1. The story of every hero (and every villain) in 'T.D.K' unfolds in the tragedy of Harvey Dent.
                                      2. IT'S GREAT TO BE RICH
                                        1. As Bruce Wayne, 'he dates prima ballerina's, drives Lamborghini murcielago and owns/dines in the most exclusive restaurants.
                                        2. NON-WHITE AMERICANS
                                          1. They are predominantley criminals who are there for the purpose of Batman to defeat
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