997196
Description
Mind Map by Kate Sherry, updated more than 1 year ago
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Created by Kate Sherry
over 10 years ago
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EKB MODEL (5
Stage decision
making Process)
- (Consumers as problem solver) Consumers will gather as much data as needed to make an informed
decision. Consumers form expectations of the value of additional information and continue to search.
Utilitarian assumption. People put themselves out to collect as much information as ossible.
- 1.PROBLEM
RECOGNITION
- 2. INFORMATION SEARCH
- 3. EVALUATION OF
ALTERNATIVES
- 4. PURCHASE (SELECTION OF
ALTERNATIVES)
- 5. OUTCOME (POST
PURCHASE)
- Satisfaction / Disatification
- Brand loyalty
- Quality
- Disposal
- Satisfaction / Disatification
- 5. OUTCOME (POST
PURCHASE)
- Evoked set
- Mental categories of products
- Product positioning
- Competition
- Exemplar
- 4. PURCHASE (SELECTION OF
ALTERNATIVES)
- Internal
- External
- 3. EVALUATION OF
ALTERNATIVES
- Opportunity (Ideal to Actual)
- Need (Actual to Ideal)
- 2. INFORMATION SEARCH
- 1.PROBLEM
RECOGNITION
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