Personal relationships

PERSONAL RELATIONSHIPS

Having a substitute for real-life companionshipAva is a likeable and relatable character, and the cuteness and funniness she displays add to her aura of friendliness

Gaining insight into circumstances of othersMuch of our audience said they hadn't been in a similar situation but that they could empathize with her and therefore other people going through the same thing

Sense of belongingBecome part of Ava's fanbaseEspecially because of the merchandize and the social media links on our website

Creating talking pointsThe one-shot format is ideal for creating watercooler moments and word of mouth as it is novel, exciting and unusual

Ava goes against the traditional social role of being a lover to a man, rejecting him because he's less than adequate.However the video features friendship bonds, particularly with other women

BUT our portrayal of the boyfriend is quite negative along with the relative lack of male sethands which may mean that we do not fulfil men's uses and gratifications

Av's rejection of the boyfriend is not aggressive however, and the fact he participates in the final chorus' dancing suggests that he is still accepted/her friend

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