Writing and Presentation Skills Part 1

Introduction: Creating Effective Communications

Learning objectives

In this topic, you will learn how to do the following:

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Identify tools for crafting better communications.
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Recognize how to create a presentation that is tailored to your audience.
Which of the following options highlights the issue with the statement, "I'm not saying it's impossible"?
It shows double negativity.

The statement “I’m not saying it’s impossible” is a double negative. Using double negatives could lead to misunderstandings. Therefore, it is better to speak directly.
Which of the following is not a best practice while applying message planning to email?

Never change the subject line in back-and-forth communication.

Changing the subject line in back-and-forth communication is not a best practice while applying message planning to e-mail. However, treating the subject line as the overall value message, including key messages and action items upfront, and highlighting action items are considered best practices to follow while applying message planning to e-mail.
Which of the following is a common mistake that should be avoided while writing a tagline?

It supports the taglines from other pages.

It supports the taglines from other pages.

A common mistake that could be avoided while writing a tagline is body text that supports the taglines from other pages. The tagline should be clear, concise, coherent, correct, and confident, include your key message, and communicate the core value of the message.

Which of the following represents one of the five Cs of effective writing?

Clarity

One of the essential aspects of effective writing is ensuring that your message is clear and easily understood.

What does a change mindset represent in a customer?

Willingness to accept your solution

A change mindset represents the willingness of a customer to accept your solution. Knowing the audience’s change mindsets will help you tailor your message accordingly and win their buy-in.

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