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Criado por Bianca Moore
mais de 9 anos atrás
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Questão | Responda |
Covert observation | observing a participant without their knowledge or consent |
Content analysis | a research tool used to indirectly observe the presence of certain words, images or concepts within the media (e.g. advertisements, books films etc.). |
pilot study | an initial run through of a study to work out the kinks before it is applied to a larger sample |
ecological validity | how well a study can be applied to real life situations |
non-participant observation | the researcher does NOT join in, simply observes |
participant observation | the observer IS a participant in the activity; this can affect observer objectivity |
structured observations | where the researchers design a type of coding scheme to record the participants' behavior. Structured observations generally provide quantitative data |
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