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Weeks 7-13 Notes

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Midterm COMM1841 FlashCards sobre Weeks 7-13 Notes, criado por Ruby Raguindin em 07-12-2015.
Ruby Raguindin
FlashCards por Ruby Raguindin, atualizado more than 1 year ago
Ruby Raguindin
Criado por Ruby Raguindin quase 9 anos atrás
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Resumo de Recurso

Questão Responda
Define public opinion. The sum of individual opinions on an issue that affects them.
What primarily determines public opinion? Self interest. Can be triggered by: Events, words, etc.
True or false? Self interest is easily changed once formed. True.
What kind of research can be used to measure public opinion? What are two examples? Quantitative research: - Advocacy survey research (not good though). - Bench marking - Omnibus & panel/pool surveys.

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