4238526
Descrição
FlashCards por Tim Lutjens, atualizado more than 1 year ago
|
Criado por Tim Lutjens
aproximadamente 9 anos atrás
|
|
| Questão | Responda |
| Issues related to purchase and post-purchase activities | antecedent states purchase environment postpurchase process |
| Antecedent states | if it feels good, buy it! Mood/physiological conditions influences what we buy and how we eventuate products. Mood/time/situational factors/shopping orientation |
| Purchase environment | shopping experience point-of-purchase stimuli sales interaction |
| post-purchase process | customer satisfaction disposal alternate markets |
| shopping orientation | economic consumer personalized consumer apathetic consumer recreational shopper |
Quer criar seus próprios Flashcards gratuitos com GoConqr? Saiba mais.