|
Criado por Sam Naidoo
mais de 8 anos atrás
|
|
Questão | Responda |
Oligopoly | a market that is dominated by a small number of companies |
Cross-media convergence | a company that owns different types of media |
Conglomerate | a large parent company that owns a range of small subsidiary companies |
Subsidiary | a smaller company owned by a conglomerate |
Synergy | when 2 or more elements of a conglomerate work together to promote a brand |
Ancillary revenue | revenue made from merchandise and DVD sales |
Above the line marketing | marketing technique that is generalised, not particularly a group of people |
Below the line marketing | marketing technique which has a much narrower reach, niche group of people |
Circulation | Number of products sold, normally per month |
Guerilla Marketing | a low cost, high energy marketing technique which is designed to grab audiences attention straight away in an unconventional way |
Horizontal Integration | when an institution buys out or takes over another similar company |
Instant Gratification | refers to a need people have to be pleased/entertained as quickly as possible |
Monopoly | where one company dominates over the market and controls the industry |
Motion Capture | technology that captures the movements and facial expressions of actors, to turn them into animated or digital characters |
Proliferation | a large increase in the amount of something |
Simultaneous Global Release | when a film is released in multiple countries on the same date |
Synergetic Partnerships | when a company works with another company in a way which benefits both of them |
Vertical Integration | when a company can fulfil more than one stage of the production process themselves |
Vortex of Publicity | surrounding the audience with marketing that 'sucks them in' |
Quer criar seus próprios Flashcards gratuitos com GoConqr? Saiba mais.