Definitions 1.1 Scarcity, choice and potential conflicts

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1.1.1 The economic problem 1.1.2 Business objectives 1.1.3 Stakeholders (economic agents) and their objectives
Harry Lewis
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Harry Lewis
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Questão Responda
Scarce resource Anything useful which is not available in unlimited quantities
Opportunity cost The best alternative given up when using a scarce resource in one way
Trade-off A balance between two choices, choosing more of one and less of the other rather than making a simple either/or choice
Positive statement A statement in economics which is testable as factual or false, normally on the basis of observation and evidence.
Normative statement/value judgement A statement in economics which depends on opinion and judgement, often involving ideas on what should be done
Profit A surplus of sales revenue over costs
Entrepeneur An individual who sets up in business, accepting the risks involved, taking the decisions about what to produce and how, and working out how to market the product
Satisficing Reaching a good enough profit level without maximising
Survival A possible business objective to keep the business going
Profit maximisation A possible business objective to maximise profits, which can be either short-term or long-term
Sales maximisation A possible business objective to maximise sales, which can be either short-term or long-term
Market share The proportion of a specific market that is supplied by one business. Calculated as total sales by the business as a percentage of total sales in the market.
Return on investment Owners and others who provide finance might prioritise this; it would come from interest on loans or dividends for shareholders
Cost efficiency An objective for some businesses that helps them to compete effectively.
Social objectives Business objectives such as employee welfare, sustainability and ethics.
Customer satisfaction A business objective that ensures repeat purchases, or an outcome of fair and responsible business behaviour that secures a good reputation for the business concerned. It may be pursued in order to ensure good profits or as a matter of principle based on concern for the customer.
Economic agents A term which includes all those groups of people and organisations that are involved in economic activity and take decisions that affect how resources are used.
Stakeholder Anyone with an interest in a business, or feeling an impact from it
Shareholders The legal owners of a business. They may have helped to set up the business or bought shares on the stock exchange.
Suppliers Firms from which a business can buy the material inputs or services that are needed in the production process
Creditors Firms or individuals to which a business owes money
Corporate social responsibility A business behaving in an ethical way and accepting responsibility for its effects on all its stakeholders, including the wider community and the environment
Tax evasion Illegally failing to pay taxes that are due
Tax avoidance Finding legal ways to reduce tax liability
Transnational corporations/multinational corporations Businesses with operations in more than one country
Zero-hours contract Where an employee works only when they are needed, often at short notice. Their pay depends on hours worked. Some contracts oblige workers to take shifts that are offered, others don't.

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