Criado por Rory Coverdale
mais de 7 anos atrás
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Questão | Responda |
Cost Pricing | The business bases its price on what it cost them to purchase/produce it. |
Positive of cost pricing | It is an easy method to use and ensures that profits will not be affected if costs increase. |
Negative of cost pricing | Customers may not appreciate it if the business constantly changes its prices |
Market Pricing | The business sets sells the product for a price that people ("The market") are willing to pay. Eg real estate. |
Positive of market pricing | The product is sold at its maximum price |
Negative of market pricing | It is the consumer and not the business who end up setting the price. |
Competition-based pricing | Prices are based on the prices charged by competitors. |
Positive of competition based pricing | It allows new businesses to establish a market share. |
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