Chapter 5: Social Influences

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• Chapter 5: Social Influence [How do others affect you?]

• Obedience

• Conformity

• Means complying with the request or an order of an authority figure 

• Someone with more power or control can be control can be considered an authority figure. (e.g government)

• Matching the behaviour and beliefs of others in order to fit in or because we don't know how to behave in a certain situation.  

• Types of Conformity 

• Compliance 

• Internalisation

• Identification

• Going along with the majority even though we privately don't agree

• Going along with the majority because we don't know how to behave in a certain situation/ we adopt the beliefs of the group

• Temporarily adopting the behaviours of a role model or group

• Example: All your friends like listening to a certain band that you don't like, but you listen with the anyways

• Example: People evacuating a burning building and you follow them because you don't know how to behave during a fire

• Example: You wear the police officer uniform and act all responsible, but you get back home, you just relax and do whatever you want

• Normative Social Influence 

• Informative Social Influences 

• Compliance because we need to fit in a group (compliance falls under this category)

• Conformity because we don't know how to behave under a certain situation, so others provide the information and we adapt (internalisation falls under this category)

• Deindividuation

• Loss of personal self-awareness and responsibility as a result of being the group