Art 34 TFEU: Quantitative restrictions on
imports and all measures having equivalent
effect shall be prohibited between Member
States.
Art 35 TFEU: Quantitative restrictions on exports,
and all measures having equivalent effect, shall
be prohibited between Member States
Gaston Schul: The concept of a common
market as defined by the court in a consistent
line of decisions involves the elimination of all
obstacles to intra‐community trade in order to
merge the national markets into a single
market bringing about conditions as close as
possible to those of a genuine internal market.
Hünermundand: “Is Article [34]of the Treaty a provision
intended to liberalize intra‐Community trade or is it
intended more generally to encourage the unhindered
pursuit of commerce in individual Member States?”
Article 34 TFEU applies also indirectly
to private standardisation bodies that
hold quasi regulatory powers, can
create horizontal direct effect
Fra. Bo: Article 34 TFEU “must be interpreted as
meaning that it applies to standardisation and
certification activities of a private-law body, where the
national legislation considers the products certified by
that body to be compliant with national law and that
has the effect of restricting the marketing of products
which are not certified by that body.”
Van de Haar: “It is important to bear in mind the context in which those two provisions of
the Treaty are situated. Article [101TFEU] belongs to the rules on competition which are
addressed to undertakings and associations of undertakings and which are intended to
maintain effective competition in the common market. [...] Article [34 TFEU], on the other
hand, belongs to the rules which seek to ensure the free movement of goods and, to that
end, to eliminate measures taken by member states which might in any way impede
such free movement. [...].” Difference of competition law
Commission v Ireland ('Buy Irish'), Apple and Pear Development Council v Lewis: As
the Court held in its judgment of 24 November1982 in case 249/81, Commission v
Ireland [1982]ECR 4005, a publicity campaign to promote the sale and purchase of
domestic products may, in certain circumstances, fall within the prohibition contained
in Article [34] of the Treaty, if the campaign is supported by the public authorities. In
fact, a body such as the development council, which is set up by the government of a
member state and is financed by a charge imposed on growers, cannot under
community law enjoy the same freedom as regards the methods of advertising used as
that enjoyed by producers themselves or producers' associations of a voluntary
character.
The state may also be held
responsible if state authorities fail to
restrain the activities of private actors
which impede free movement
Commission v France
Schmidberger v Austria
If a regulatory activity carried out by
professional body with tasks laid down by
law, these activities may create barriers
R v Pharmaceutical Society ex parte Association of
Pharmaceutical Importers: It should be stated that measures
adopted by a professional body on which national legislation
has conferred powers of that nature may, if they are capable of
affecting trade between Member States, constitute "measures"
within the meaning of Article [34] of the Treaty.
Where a private body effectively exercises
control over access to market, activities are
subject to scrutiny under art 34 TFEU
Fra.bo SpA v Deutsche: In such circumstances, it is clear
that a body such as the DVGW, by virtue of its authority to
certify the products, in reality holds the power to regulate
the entry into the German market of products such as the
copper fittings at issue in the main proceedings.
Quantitative restrictions: bans or
quotas or quantitative limitations on the
import or exports of goods
Geddov.Ente Nazionale Risi: “The
prohibition on quantitative restrictions
covers measures which amount to a
total or partial restraint of, according
to the circumstances, imports,
exports or goods in transit. Measures
having equivalent effect not only take
the form of restraint described;
whatever the description or
technique employed, they can also
consist of encumbrances having the
same effect.”
Operates at time or import
or export rather than when
goods are sold
R v Henn and Derby: ECJ
agreed that it was acceptable for
the UK to restrict the import of
pornographic films into the UK
because it was up to each MS to
set its own standards of public
morality and there was no lawful
trade in these items in the UK.
Restrictions on import of tobacco and alcohol
Under Swedish law, illegal to
import alcohol into country
Rosengren and others:
number of individuals were
prosecuted for privately
arranging the import of cases
of wine from a Spanish
company. Held: in the
absence of a
counter‐balancing obligation
in every case on the monopoly
to import such beverages
when requested to do so by
private individuals, constitutes
a quantitative restriction on
imports
Spanish tobacco monopoly
AsociaciónNacional de Expendedores de
Tabaco y Timbre: The difference between the
two situations was that in Rosengren there was
a prosecution for directly importing goods from
other Member States. In the Spanish case, the
issue was more the general capacity of the
rules to hinder market access for tobacco
sources from outside Spain
Measures having
equivalent effect
(MEQRs)
Procureur du roi v Dassonville: "All
trading rules enacted by Member
States which are capable of
hindering, directly or indirectly,
Actually or potentially,
intra‐Community trade are to be
considered as measures having an
effect equivalent to quantitative
restrictions".
Distinctly applicable
measures (imports)
Requiring import
and export licenses
Commission v France
Denkavit Futtermittel v
Mininster für Ernährung
Inspections of imports
or exports only
Procureur de la Republique
v Bouhelier: export
inspection of watches
If claim justified on health
grounds, must have equivalent
checks on domestic products
Rewe Zentralfinanz
"Buy national" campaigns
Commission v. Ireland
(“buy Irish campaign”)
Apple and Pear Development
Council (“buy British fruit”)
Designations of
quality and/or origin
Commission v. Germany: The only
time designations of origins are
lawful is where they genuinely
reflect special characteristics
Reverse discrimination
Ministère Public v. Mathot: art 34 does
not preclude reverse discrimination
Pistre: uncertain future
Indistinctly applicable
measures - the Cassis
approach: measures which
genuinely apply to both
national and domestic
products in the same way but
they have a particular burden
on the imported goods
Cassis de Dijon: "There is therefore no valid reason why, provided that they have
been lawfully produced and marketed in one of the member states, alcoholic
beverages should not be introduced into any other member state". Established the
principle that goods which lawfully comply with the rules in force in the Member State
in which they are produced or first placed on the market, they should, in principle
enter into free circulation. For the Member State of import to demand compliance
with its own rules would subject goods to an additional regulatory cost (dual burden).
Commission v Germany (Beer purity): Although it applies to all products without distinction, a
prohibition such as that in question in the main proceedings, which relates to the marketing in
a Member State of products bearing the same publicity markings as those lawfully used in
other Member States, is by nature such to hinder intra‐ Community trade. It may compel the
importer to adjust the presentation of his products according to the place where they are to
be marketed and consequently to incur additional packaging and advertising costs.
Selling arrangements
Problems arising from Cassis and
early approaches by the Court
Marketing conditions, did not create
dual burden on imported goods but can
Blesgen: even though a law on the
marketing of products does not directly
concern imports, it may, according to the
circumstances, affect prospects for importing
products from other member states and thus
fall under the prohibition in article [34]of the
Treaty. But here, It is to be observed in
addition that the restrictions placed on the
sale of the spirits in question make no
distinction whatsoever based on their nature
or origin. Such a legislative measure has
therefore in fact no connection with the
importation of the products and for that
reason is not of such a nature as to impede
trade between Member States.
Oosthoek: urging someone to discontinue a
marketing scheme that proves particularly effective
may constitute obstacle to imports even if the legis
applies equally to domestic and foreign products but
must be justified under mandatory requirements
Torfaen: Court adopted the view that the
rules fell in principle within the scope of
Article 34 TFEU and whether they could be
justified under mandatory requirements
Hünermund: “I consider that measures, whose subject is the manner in
which trading activity is carried on, are in principle to be regarded as
falling outside the scope of Article [34], inasmuch as they are not
designed to regulate trade itself, and have no connection with the parity
or disparity of the national laws in point and, moreover, are not liable to
make access to the market less profitable for the operators concerned
and thus, indirectly, to make access more difficult for the products in
question.”
The ruling in Keck
Two issues: companies
too eager to use art 34 in
national courts + legal
clarity in area needed
Selling arrangements excluded
from scope of art 34 where: 1) The
measure applies to all affected
traders in the national territory and
2) the measure does not either in
law or in fact affect the marketing of
domestic and imported goods
Three criticisms: approach formalistic +
Keck would be focal point for companies
arguing that harder to access local
market + discrimination-based analysis
rather than obstacle-based
Leclerc-Siplec
Applying the Keck proviso
De Agostini (Svenska) Förlag AB and TV-Shop i Sverige:
Court prepared to recognise that some selling arrangements
may still have disparate impact on imported goods so Cassis;
television advertising was the only effective form of sales
promotion enabling it to penetrate the Swedish market since it
had no other advertising methods for reaching children and
their parents. So outright ban aimed at children, not ok
Deutscher Apothekerverband: for pharmacies not
established in Germany, the internet provides a more
significant way to gain direct access to the German market.
A prohibition which has a greater impact on pharmacies
established outside German territory could impede access
to the market for products from other Member States more
than it impedes access for domestic products
Ker-Optika: selling on contact lenses over internet in
Hungary prohibited for foreign sellers; legislation does not
affect in same manner Hungarian traders and foreign
traders so Keck proviso not satisfied
Types of selling
arrangements
Dynamic MedienVertriebs: rules which restrict the
marketing of products to certain points of sale + limit
commercial freedom without actually affecting
characteristics of produce => selling arrangement. Labelling
of products.
Tommaso Morellato: Italian rules demanding that
partially baked bread to be packaged separately from
baked bread. But 'good' not complete until final baking,
rule was not additional burden but rule applied once
production process complete
Alfa Vita Vassilopoulos AE: legislation therefore constitutes a
barrier to imports which cannot be regarded as establishing a
selling arrangement as contemplated in Keck and Mithouard
Product use rules: rules that
concern how a product is used
Commission v Italy (motorcycle trailers): prohibition
laid down in Article 56 of the Highway Code, to the
extent that its effect is to hinder access to the Italian
market for trailers which are specially designed for
motorcycles and are lawfully produced and marketed
in Member States other than the Italian Republic,
constitutes a measure having equivalent effect to
quantitative restrictions on imports within the meaning
of Article [30 TFEU], unless it can be justified
objectively.
Mickelsson v Roos: prohibiting users
from using something for specific intent
and purpose for which product was
designed
Export art 35
R v. Ministry of Agriculture, Fisheries and Food ex
parte Hedley Lomas: UK restricted export licenses for
the export of live cattle on the grounds that it was
alleged that Spanish slaughterhouses were not in
compliance with EU law
Groenveld v. Produktschap voor Vee en
Vlees: difference in treatment between MS
and outside, export
Gysbrechts and Santurel Inter: even if a
prohibition such as that at issue in the main
proceedings is applicable to all traders
active in the national territory, its actual
effect is none the less greater on goods
leaving the market of the exporting Member
State than on the marketing of goods in the
domestic market of that Member State
Justifying measures
Distinctly applicable measures
Commission v. United Kingdom (‘UHT
Milk’): art 36 must be interpreted in such a
way as not to extend its effects further
than is necessary for the protection of the
interests which it seeks to safeguard
Cassis: fiscal supervision, the
protection of public health ,the
fairness of commercial transactions
and the defence of the consumer.
Commission v Denmark
(recycling of bottles):
protection of environment
Cinéthèque: protection
of MS' culture
Justification requirements
Determining that the
measure is a QR or MEQR,
distinctly applicable or
indistinctly applicable
Determining the
public interest goal
Evaluating the
proportionality of the
measure
Protecting public health
Officier van Justitie: MS authorize
marketing when the addition of vitamins to
foodstuffs meets a real need, especially a
technical or nutrition alone
Commission v Germany
(Beer Purity): on
additives
Commission v Netherlands (Vitamins): if the real risk
for public health alleged appears sufficiently
established on the basis of the latest scientific data
available at the date of the adoption of such decision
Protecting public
morality + policy
Henn and Derby: for each member state to
determine in accordance with its own scale of
values and in the form selected by it the
requirements of public morality in its territory.
Conegate: cannot treat imported
and domestic goods differently,
Protecting consumers
Estée Lauder: where a promotional
description or statement is misleading;
would the average consumer be misled?
Verband: names or
descriptions which mean
something different in a
particular country
Fundamental rights
Familiapress: A prohibition on selling publications which
offer the chance to take part in prize games competitions
may detract from freedom of expression. Article 10 of the
European Convention for the Protection of Human Rights
and Fundamental Freedoms does, however, permit
derogations from that freedom for the purposes of
maintaining press diversity, in so far as they are prescribed
by law and are necessary in a democratic society
Proportionality
Konsumentombusmannen: national court must
determine whether measures + prohibitions
proportionate with objective sought
Commission v Germany (Medical Hospital Supplies): In the
light of the foregoing, the contested provisions must be
considered to be justified on grounds relating to the protection
of public health. ECJ does sometimes rule on proportionality