Describe the product life cycle, new product development and the product adoption process

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mktg Mapa Mental sobre Describe the product life cycle, new product development and the product adoption process, criado por ereyscarey101 em 10-06-2013.
ereyscarey101
Mapa Mental por ereyscarey101, atualizado more than 1 year ago
ereyscarey101
Criado por ereyscarey101 mais de 11 anos atrás
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Resumo de Recurso

Describe the product life cycle, new product development and the product adoption process
  1. 3. GROWTH
    1. 1. NEW PRODUCT DEVELOPMENT
        1. -FAULTS AND PROBLEMS CAN BE ELIMINATED AND POSITIVE FEATURES CAN BE REFINED AND IMPROVED
          1. -BEFORE THE PRODUCT BECOMES AVAILABLE TO THE MARKET
            1. -DEVELOPS THE IDEA, DOES RESEARCH AND PREPARES PROTOTYPE TO PRE TEST
              1. --CAN INVOLVE SUBSTANTIAL COSTS
              2. 2. INTRODUCTION
                1. -FIRST APPEARANCE OF THE PRODUCT IN THE MARKET -MARKET KNOWS LITTLE OR NOTHING ABOUT THE PRODUCT THEREFORE NEEDS CONSIDERABLE AMOUNT OF PROMOTION/ADVERTISING -THERE IS OFTEN LAG BETWEEN INTRODUCTION AND SUBSTAINTIAL SALES
                2. 4. MATURITY
                  1. 5. DECLINE

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