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EID100 Week 8: Design Thinking
- Customization
- Focused approach
- Empathy vs.
Rationality
- Application >
Thinking (you need
to improve on the
process)
- Usable vs. Useful
- Usable: positive
experience
- Useful: negative
experience (generally) -
hide down in the menu
- Usable: positive
experience
- Empathy vs.
Rationality
- Try to solve the users' needs
- Have the customer in
mind
- Have the customer in
mind
- Focused approach
- Aesthetics
- What makes something beautiful
- Rights Management
- DRM: Digital Rights Management
- Set of access control technologies for restricting the use of proprietary hardware and copyrighted
works.
- Set of access control technologies for restricting the use of proprietary hardware and copyrighted
works.
- DRM: Digital Rights Management
- What makes something beautiful
- Design
Mehodologies
- Waterfall
- You set your expectations at the beginning, and after the requirements, then the design and
architecture of the device happens, etc. etc. It moves in a waterfall flow
- Requirements → Design → Implementation → Verification → Maintenance
- Requirements → Design → Implementation → Verification → Maintenance
- You set your expectations at the beginning, and after the requirements, then the design and
architecture of the device happens, etc. etc. It moves in a waterfall flow
- Lean
- You test, you find out what is the one function that you’re going to work on. Then you make it, test it,
and, then you go back and add other features, etc
- You test, you find out what is the one function that you’re going to work on. Then you make it, test it,
and, then you go back and add other features, etc
- Waterfall
- Ideas
- How do you know if you have a good idea?
- What other people think!
- Customer input/ Testing
- What other people think!
- Minimum Viable Product
- Minimum: simplest functionality
- Viability: how sustainable it is, ability to achieve the goal
- Minimum: simplest functionality
- Design Thinking Tactics
- Make a profile of your ideal user
- Create a story of the user experiencing the problem
- Design from the inside outwards
- Design from the inside outwards
- Create a story of the user experiencing the problem
- Make a profile of your ideal user
- Native vs. Web applications
- Native applications - designed strictly for that platform (ex. iOS or Android)
. Can use phone features such as notifications or gyroscope
- Web Applications - Visit a link in a browser . Interoperable, Limitations to access of
phone features Needs internet
- Native applications - designed strictly for that platform (ex. iOS or Android)
. Can use phone features such as notifications or gyroscope
- Application Analytics
- Stickiness
- How many power (aka
money-spending, loyal) users you
have
- How many power (aka
money-spending, loyal) users you
have
- Analog
- Recommendations by your friends via word of mouth
- Recommendations by your friends via word of mouth
- Freemium
- Parts of your application are free, and decided
when is appropriate to incorporate payments
- Parts of your application are free, and decided
when is appropriate to incorporate payments
- Stickiness
- How do you know if you have a good idea?
Anexos de mídia
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