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15222075
Which strategy when
Descrição
Christopher B. BINGHAM, Kathleen M. EISENHARDT, Nathan R. FURR
Sem etiquetas
mit slogan
strategy
Mapa Mental por
Cecilia| Velazquez
, atualizado more than 1 year ago
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Criado por
Cecilia| Velazquez
quase 6 anos atrás
9
0
0
Resumo de Recurso
Which strategy when
Depending on company circumstances
Resources available and how to put them toghether
Well assembled create competitive advantage
Asses the status of your company, stable, dinámic, in between
Stable standards are well defined, product spectating is clear
Dinamic might have not standard, rpduct life short
Market changing
Strategy planing
Market analysis
Hefty binders
Frameworks
Strategy of position
When industries are stable
Selecting a valuable and unoccupied industry position
Competitive advantage:attractive market, industry stability, reinforcement, remains value until shifting a strategy position
Strategy of leverage
Having valuable pieces and making smart moves with them
When market is moderate
Stratégie of oportunity
For dinámic industries
Competitors come and go, customers modify experiences
Capture opportunities that create series of temporary competitive advantage
Observing market leaders archetypal strategy
Understanding circumstances
Where do my product fits: product life circle
Resources stock asses, and links between them
Strategically resources are valuable, rare, inimitable, nonsubstitutable
Determine relatonships
Tight linked resources create defensive positions
Loos are easier to change
Positionstrategy
Selecting valuable an unoccupied industry positions
Create linking company resourses
Make smart moves on your position
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