Monopoly

Descrição

a-level Economics Mapa Mental sobre Monopoly, criado por ZoeeMarie em 26-10-2014.
ZoeeMarie
Mapa Mental por ZoeeMarie, atualizado more than 1 year ago
ZoeeMarie
Criado por ZoeeMarie quase 10 anos atrás
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Resumo de Recurso

Monopoly
  1. Barriers to entry
    1. Structural
      1. economies of scale
        1. brand loyalty
          1. vertical intergration
          2. Strategic
            1. predatory pricing
              1. heavy marketing spending
              2. Legal
                1. licences
                  1. patents
                    1. copyrights/trademarks
                      1. public franchises
                        1. tariffs, quotas
                        2. These maintain SNP in the long run
                          1. Reducing....
                            1. Technological change in markets
                              1. Removal of statutory barriers
                                1. Globalisation of markets - increasing competition
                              2. Barriers to exit
                                1. Closure costs
                                  1. redundancy costs etc.
                                  2. Lost reputation
                                    1. damage to brand
                                    2. Asset write off
                                      1. plant, machinery etc.
                                      2. Sunk costs

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