use clear understandable words, so the
reader is aware of what you are saying.
but that doesn't mean you shouldnt use
obsecure words.
always ask yourself "if i was the
reader will i be able to understand this"
make sure your choice of words is very
close to what you are trying to say
be creative with your choice of words and
how you place next to each other, the shape
of the words on the page can have some
affect in the story.
there is no real way to writing great
creative writing, the thing is about being
creative is that you also have to place
some of your own fairy dust and work the
magic of your taste and your sound.