null
US
Entrar
Registre-se gratuitamente
Registre-se
Detectamos que o JavaScript não está habilitado no teu navegador. Habilite o Javascript para o funcionamento correto do nosso site. Por favor, leia os
Termos e Condições
para mais informações.
Próximo
Copiar e Editar
Você deve estar logado para concluir esta ação!
Inscreva-se gratuitamente
1789786
Sampling
Descrição
Bussness Studies As Sampling mind map for revision purposes.
Sem etiquetas
bussness
Mapa Mental por
Matthyis
, atualizado more than 1 year ago
Mais
Menos
Criado por
Matthyis
quase 10 anos atrás
12
0
0
Resumo de Recurso
Sampling
Introduction
A sample is a group of consumers who are r epersentative of the population
A population is every single potentuial customer for a product or service
Sampling is a term given to how a sample is chosen
Important concept of primary market research
The sample size is the number of people in the sample
A sample is a group of people that is intended to repersent the overall population
Market research s amied at understanding a market as a whole.
Main Methods of sampling
Random Sample
Gives each member of the population equal chance of being in the sample
No bias is introduced if done correctly
Expensive as a large amount of results are needed to get a repersentitive sample of the population
Quota Sample
Invloves the population being broken up in to groups that specifc carataristics
Can help research focus on a target market
Takes up more time than random sampling and can generate bias
Stratifed Sample
Used when researchers want to provide insights into a specifc market segmant
Has the benifit of being random and is not expesnive
Low bias
Small group means that even though its random not as many tests are needed thus reduceng costs
Factos Effecting Sample size
Market research should be low cost or free
Type of Product
Existing producs may have existing secondary data
A new product is lesslikly to have relervent secondary data available
Level of risk
The newer the product and the more invested the greater the risk
Primary reseach can help reduce risk
Probems with primary research
Human Behavior
When in a purching situation a consumer would behave diffrently
Bias
The sample may not be big enugh to be repersentative of the population
Other forms of bias
Manor in whihc question are written and behavior in interview may effect result
Quer criar seus próprios
Mapas Mentais
gratuitos
com a GoConqr?
Saiba mais
.
Semelhante
SAMPLING
Elliot O'Leary
Ecosystems
gordonbrad
Sampling - Advantages and Disadvantages
Robyn Chamberlain
Biology B2.2 Organisms in the environment
Corey Meehan
INVESTIGATIONS
barkerjames14
Evaluate Statistical Reports
serena_terehu
The Environment
Kit Sinclair
SAMPLING SCLY2
ashiana121
Sampling
Caitlyn Grayston
Representing sound
Armando Cotugno
Sampling Techniques In Data Science
Vishakha Achmare
Explore a Biblioteca