As parody is a type of comedy the codes, conventions
and techniques are a lot alike. However, parody differs from the typical
comedic codes, conventions and techniques depending on what is
parodied. For example if someone was to parody a
horror they would take in to account the codes and
conventions of a horror, but the codes, conventions
and techniques of the comedy will be considered, so the dark 'scary'
scenes maybe be lightened so it's like a cross over of he
two genres and there conventions.
Techniques
Narrative Style
Realist Narrative
Audience
This advert would be attempting to reach the adults who grew up
with the Rubik's cube, but unlike the 1980's advert, it will be reaching
them in the modern era in a modern way. the advert will also appeal
to the older audience, the people who read the newspaper on the
bus, possibly intrigue them into buying the Rubik's cube also.
Characteristics of the Product
Shaping minds of the future
Style: Drama
Narrative Style
Realist Narrative
Codes and Conventions
characters, conflict and resolution
Spokesperson Presentation
Pitch Presentation
Voice-Over
Exhibits real life situations with realistic
characters, settings, and stories
Intense social interaction
Purpose of a dramatic advert can be to
move the audience emotionally
Characteristics of the Product
It is something anyone and everyone can try. however it is
know for it's complexity with over 43 quadrillion combinations,
and those that can solve it can easily impress they're friends.
Audience
The 'Minds of the Future' advert will be targeting mothers
and family members to encourage there child to learn how
to solve a Rubik's cube, whether that be suggesting the
purchase one or maybe even rushing out a buying one
buying one as they want the best for their children's future.
Techniques
Throughout all the genres and narrative of the initial advert ideas the following techniques could
be utilized: Aerial shot, Backlighting, Bridging shot, Cut, Cross-cutting, Continuity cuts, Deep focus,
Dissolve/lap-dissolve, Dollying, Ellipsis, Eye-line matching, Extreme long shot, Fade in/out, Fill light,
Flashback, Flashforward, Focus, Framing, Iris in/out, Jump cut, Key light, Master shot, Match cut,
Medium shot, Montage, Pan, Point of view shot, Pull back shot, Rack focusing, Shaky Cam,
Close-up/extreme close-up (CU/ECU), Medium close-up (MCU), Medium long shot (MLS), Long shot
(LS), Extreme long shot (ELS), Steadicam, Subjective camera, Tilt shot, Tracking shot/travelling
shot/dollying shot, Voice-over, Whip pan, Wipe and Zoom. The reason why I have placed these into
the techniques of the dramatic style is because this is the genre likely to use the most amount,
1980's awkward advert
Style: Comedy
Narrative Style
Realist Narrative
Codes and Conventions
Generic places: Bright places,
Towns, cities, Well populated areas.
Teen comedy: High schools, Small towns.
Social comedy: Homes, Bars.
Characters
Idiots that are stupid and accident prone
Smart people who are socially awkward
Regular people where accidents occur around them
And then there is always the sassy/sarcastic character
Characteristics of the products
Audience
This advert would be aimed at the adults who have grown up with
the Rubik's cube, the people who as children had this on their
Christmas list. This advert will not only relate with them because of
the product but also the advert will be familiar territory, aiming to dig
up the found memories of childhood. Also this advert will try and
appeal to children through the adults, maybe they would tell them a
story of the good times in the playground with the product, or maybe
encouraging them to get one because they never had it as a kid.
Techniques
Camera is very natural and goes along with the characters
Medium shots to catch all of the characters expressions
Lighting is often bright, shot during day time
Rubik's Cube all over the world
Style: Surreal
Narrative Style
Anti-Realist Narrative
Audience
This advert will be reaching as many people as possible,
you could say the audience is everyone. Through the
vast locations, As the audience of the product is
universal, this advert will be trying to do the same.
Techniques
The techniques of a surreal advert often involve the technicalities of
animation,as the purpose of a surreal advert is to be as whacky and bizarre as
possible so employing the process of animation makes that feasible
Characteristcs of the Product
It is something anyone and everyone can try. however it is
know for it's complexity with over 43 quadrillion combinations,
and those that can solve it can easily impress they're friends.