2056942
Descrição
Mapa Mental por Sandra Reed, atualizado more than 1 year ago
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Criado por Sandra Reed
mais de 9 anos atrás
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Industry Rivalry
- Number of Competitors: A high number of
competitors leads to high competitive pressure.
According to macroeconomic theory, a high
number of competitors cause nearly produced
at marginal costs and profits are low
- Industry growth: The competition in
fast-growing industries is often lower than in
slow growing or even declining industries,
because as an extension of their own sales
without having market share with competitors
- Over-capacity / utilization: If the total
capacity demand significantly, then the
provider struggles to achieve high
utilization. This leads to price pressure
and thus declining industry attractiveness
- The proportion of fixed costs in total costs:
With high fixed proportions, there is a strong
incentive to achieve high utilization, to cover at
least a portion of fixed costs. Due to the high
pressure of supply, prices fall often almost to
the level of the variable costs
- Exit barriers: The exit of competitors from the market
is often necessary to reduce excess capacity. This
approach is hampered or delayed if high-conversion
or decommissioning costs occur, the business area for
the competitors concerned, for strategic reasons, or
investments in the past lead to an (irrational) binding
to the division ("sunk costs")
- Product differentiation: The offers of the competitors
differ significantly, the interchangeability of products /
services, thereby weakened the price pressure drops
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