Point 18: People read faster with a longer line length, but they prefer a short line length.

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Mapa Mental sobre Point 18: People read faster with a longer line length, but they prefer a short line length., criado por Georgina Burton em 20-01-2020.
Georgina Burton
Mapa Mental por Georgina Burton, atualizado more than 1 year ago
Georgina Burton
Criado por Georgina Burton quase 5 anos atrás
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Resumo de Recurso

Point 18: People read faster with a longer line length, but they prefer a short line length.
  1. 100 characters per line is the optimal length for on-screen reading speed.
    1. We actually prefer shorter line lengths between 45-72 characters per line.
    2. We read one single wide column faster than multiple column pages.
      1. But we prefer multiple column layouts
      2. People READ longer line lengths and single column text FASTER.
        1. People LIKE shorter line lengths and multiple columns, but read SLOWER.
          1. A study was conducted through CXL Institute to compare form completion times for a single-column form versus a multi-column form. The results shared that the single-column form was completed faster at an average 15.4 seconds than the multi-column form. https://cxl.com/research-study/form-field-usability/

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