23675876
Descrição
Mapa Mental por Lady Abigail Leon Cruzado, atualizado more than 1 year ago
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Criado por Lady Abigail Leon Cruzado
mais de 4 anos atrás
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Organizational
Objectives
- Vision
- Specifies the long term aspirations of a
business; where it ultimately wants to be. It
often describes how the organisation wants to
be perceived. They aim to influence the
consumers’ perception of the business.
- Aims
- Define the firm’s purpose and long-term goals,
often expressed in the mission statement and
form the vision.
- Define the firm’s purpose and long-term goals,
often expressed in the mission statement and
form the vision.
- Aims
- Specifies the long term aspirations of a
business; where it ultimately wants to be. It
often describes how the organisation wants to
be perceived. They aim to influence the
consumers’ perception of the business.
- Mission
- Specifies the aims and objectives of
the business in the present. It
describes the core activities of a
business and it may include
statements about moral or ethical
issues, objectives about sales, profits
or market share, or attitudes and
values towards stakeholders like
customers and workers.
- Objectives
- Types
- Strategic
- Medium to long-term objectives set
by senior managers to guide the
company in the right direction to
achieve the aims.
- Survival
- Profit maximization
- Market share
- Market growth
- Corporate image
- Quality improvement
- Survival
- Medium to long-term objectives set
by senior managers to guide the
company in the right direction to
achieve the aims.
- Tactical
- Medium to short-term
objectives set by
middle managers to
achieve the strategic
objectives.
- Medium to short-term
objectives set by
middle managers to
achieve the strategic
objectives.
- Operational
- Day-to-day objectives set by floor
managers so that the company can
reach its tactical objectives.
- Team
- Individual
- Team
- Day-to-day objectives set by floor
managers so that the company can
reach its tactical objectives.
- Strategic
- Levels
- S
- Specific: should state clearly what you are trying to achieve.
- Specific: should state clearly what you are trying to achieve.
- M
- Measurable: quantify an indicator of progress to judge if / when the objective has been achieved.
- Measurable: quantify an indicator of progress to judge if / when the objective has been achieved.
- A
- Achievable: must be achievable within the available resources and specify who will do it.
- Achievable: must be achievable within the available resources and specify who will do it.
- R
- Relevant: must be useful to the overall process of achievement of your goal.
- Relevant: must be useful to the overall process of achievement of your goal.
- T
- Time-specific: must conatin a time limit or time period the objective is to be achieved.
- Time-specific: must conatin a time limit or time period the objective is to be achieved.
- S
- Changes
- Internal
- Negative
- Can provoke HR problems such as high staff turnover, lack of skills, reducing
productivity, and low motivation; financial issues such as poor cash flow.
- Can provoke HR problems such as high staff turnover, lack of skills, reducing
productivity, and low motivation; financial issues such as poor cash flow.
- Positive
- Should also lead to a review of business objectives. Talented employees need to
be developed, unexpected revenues invested, new product ideas investigated.
- Should also lead to a review of business objectives. Talented employees need to
be developed, unexpected revenues invested, new product ideas investigated.
- Negative
- External
- Radical changes are in response to a major change in the external environment, especially if
the change undermines the competitive advantage or unique selling proposition (USP).
- It can be because of a new competition, changing technology, or unexpected
economic recession, such as the “credit crunch” that started in 2008.
- Radical changes are in response to a major change in the external environment, especially if
the change undermines the competitive advantage or unique selling proposition (USP).
- Internal
- Types
- Objectives
- Specifies the aims and objectives of
the business in the present. It
describes the core activities of a
business and it may include
statements about moral or ethical
issues, objectives about sales, profits
or market share, or attitudes and
values towards stakeholders like
customers and workers.
Anexos de mídia
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