Data = gained through
direct observation,
experiment of
experience
Adavtange because.. gain
concrete evidence for a theory -
we can see it through people's
experience
For example: SSRI's are
tested empricially
Once the depressed
individual has been given
SSRI's, can observe their
progression/ see if they
improve their mood
OBJECTIVE
Advantage because.. less
susceptible to bias +
subjectivity
Getting facts means we are more
certain that the data is valid
For example: Loftus + Palmer's
experiment = objective
Participants were asked for
estimates of speed (mph) - these
numbers could not be subjected in the
conclusion
FALSIFIABLE
The null hypothesis is capable of
being tested + supported
We can test to see if a prediction
of behaviour is wrong
For example: Loftus +
Palmer's null hypothesis =
leading questions will not
make a difference in the pts
estimates of mph
Using the scientific method, they were
able to test this and saw that it was
incorrect
We cannot falsify Freud's
theories about the unconscious
mind because we can't test
them
CONTROLLED
It is Less likely that confounding variables
will impact the results
Due to high level of control it is possible
to establish cause and effect
Many experiments using the scientific method
(Loftus + Palmer, Milgram, Acsh) would have
been able to control extraneous variables such as
participant differences
They can be sure that their findings were
not affected so are valid
REPLICABLE
Makes it very
reliable
Means other researchers can repeat the procedure + check
for consistency in findings, +therefore validate previous
findings
Asch used a standardised procedure therefore it is
possible to replicate his study and test the reliability of
his results