2466494
Descrição
Mapa Mental por Madeleine Hall, atualizado more than 1 year ago
|
Criado por Madeleine Hall
mais de 9 anos atrás
|
|
Hovland-Yale model
- Who
- attractiveness + expertise
are important in persuasion
- Petty +
Cacipoppo -
attractive
communicators
were far more
effective
- attractive rock
starts often become
public speakers for
political issues and
adverts
- Bono, Cheryl Cole
- Hume - celeb
endorsements
had minimal
impact
- Johnny Vega + Monkey
meant to advertise ITV
digital - it failed
- Johnny Vega + Monkey
meant to advertise ITV
digital - it failed
- Hume - celeb
endorsements
had minimal
impact
- Bono, Cheryl Cole
- attractive rock
starts often become
public speakers for
political issues and
adverts
- Petty +
Cacipoppo -
attractive
communicators
were far more
effective
- experts are
more
persuasive
- popular and
attractive are
more popular
with audience
- attractiveness + expertise
are important in persuasion
- what
- message is more
effective if audience do
not know it is persuasive
- message that causes fear
is quite influential
- Putwain + Symes - when
students given message
about exams including
fear of not knowing
everything was more
effective than a message
just making students
anxious
- High anxiety
was linked to a
reduction in
test
performance
- High anxiety
was linked to a
reduction in
test
performance
- Putwain + Symes - when
students given message
about exams including
fear of not knowing
everything was more
effective than a message
just making students
anxious
- Gender
difference?
- Eagly + Carli -
gender difference
- females are
easier to
persuade than
men
- Sistrunk + McDavid - females
only easier to persuade
because material was
masculine. if material was
neutral, there would be no
difference
- Karabenic - males infulence by
female information, vice versa,
depends on the information, the
more familiar you are with it, the
harder you are to persuade
- Eagly + Carli -
gender difference
- females are
easier to
persuade than
men
- message is more
effective if audience do
not know it is persuasive
- Whom
- the audience
- low intelligence audiences are
easier to persuade, often do
not understand information
- Loftus - younger children easier
to persuade, makes younger
children less reliable as
witnesses as they can easily be
persuaded by misleading info
- Martin - older children
knew advert was meant
to be persuasive + were
less influenced by them,
but younger children
did not understand info
so were more
influenced
- Loftus - younger children easier
to persuade, makes younger
children less reliable as
witnesses as they can easily be
persuaded by misleading info
- high intelligence audiences -
hard to persuade - confident in
their own views
- present both sides
of the argument + let
audience make up
mind
- present both sides
of the argument + let
audience make up
mind
- low intelligence audiences are
easier to persuade, often do
not understand information
- the audience
- PERV
- early research on army
personnel and students
- cannot be generalized
- research relied on self-
report, not actual
behaviour - may lack
ecological validity
- early research on army
personnel and students
- cannot be generalized
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