uses its logo to help consumers identify goods
and services that have been proven to assist in
maintaining healthy body weight.
also develops personal skills by providing access to a range of
resources and information for those wanting to lose weight and
improve their health.
Reasons for maintaining a healthy body weight include the link between biological and behavioural factors
such as excess abdominal fat and physical inactivity, and chronic disease.
Creates a supportive environment
Makes it easier to access health info
Users can download an iphone app so they
always have access to ideas for being more
active and selecting healthier food options
Shape up Initiative focuses on preventing and reversing impacts of obesity
Obesity is a significiant biological determinant of
health in Australia due to its prevalence
This campaign helps to reorient health services as individuals learn
skills to reduce the risk of obesity and its associated conditions.