INTERNATIONAL MARKETING

Marketing is...
1. The management process responsible for
  1. IDENTIFYING
  2. ANTICIPATING
  3. SATISFYING
    1. Customer Requirements profitably
      1. In order to
        Make a Profit
2. It Involves
  1. FOCUSING ON
    1. The needs and wants of customers
  2. IDENTIFYING
    1. The best method of satisfying those needs and wants
  3. ORIENTING
    1. The company towards the process of providing that satisfaction
  4. MEETING
    1. Organizational Objectives
Some issues that can make
1. International marketing be difficult
  1. Include the
    1. POLITICAL
    2. CULTURAL
    3. SOCIAL
      1. Situations experienced in different countries
    4. TECHNOLOGICAL
    5. ECONOMIC
Consists of
1. Four Stages
  1. Analysis
    1. That involves collecting
      1. Qualitative and Quantitative data
        about
        The products and potential markets
    2. Is generated by
      1. conducting
        Extensive market research
        using
        Surveys
        Audits
        Observations
  2. Planning
    1. involves
      1. Creating strategies
        that
        can be implement to
        Achieve results in a target market
    2. It is important to
      1. consider
        Short term strategies
        Long term goals
  3. Implementation
    1. It depends
      1. on the work done in
        The previous stages
    2. based on
      1. Realistic
      2. Well thought out
        PLANS
      3. Based on analysis
  4. CONTROL
    1. The companies must be able to
      1. monitor and control
        the performance of the product in the market
    2. it is important to
      1. be aware of
        changing market conditions
        The competitors
        to
        adjust marketing strategies
        The customers
PHASES
1. 1. No direct foreign marketing
  1. There is not
    1. Active cultivation
      1. of
        Customers
        Outside national boundaries
2. 2. Infrequent foreign marketing
  1. Temporary surpluses
    1. caused by
      1. variations in production levels
        May result in
        infrequent marketing overseas
3. 3. Global marketing
  1. Companies treat the world
    1. as
      1. as their market
4. 4. Changes in International orientation
  1. this occurs when
    1. A company relies on
      1. FOREIGN MARKETS
        to
        Absolve prominent production
5. 5. Multinational corporations MNC’s
  1. Have to respond
    1. to
      1. organization environments
        they are
        Embedded in the exted
        and
        They can differ significantly between the affiliated entities
Three principal international economic institutions
1. International bank of reconstruction and development
2. The general agreement on tariffs and trade (GATT)
3. International trade organization (ITO)

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	Criado por Valentina Tavera mais de 9 anos atrás