This person organises the Mise en Scene
of the music video that will be shown
before the camera. They give instructions
to the actors, artists and set organisers, on the
way the set should be presented.
They are the creative force for the
production team from the script to the
visual performance. They must visualise
the style and structure of the video,
through being aware of the narrative.
They oversee the casting, script, shot list
and editing.
Director of
Photography/Cinematographer
Director
Editor
They assemble the footage, sound and
special effects to make the main product.
This helps show continuity and
consistency and can use a range of
techniques to engage the audience into
watching the music video, e.g. graphic
match.
Producer
They initiate, coordinate and supervise all aspects of the
production, from the pre-production to the post
production. They are also responsible for the budget and
they oversee the project till the end. In addition, they
arrange distributors for the production and may be
involved in the marketing and distribution stages.
Costume Designer
and Makeup Artist
Creates and designs the costume for the
production being made. This can help
reflect the artist's style or reflect the
narrative of the song. Makeup artists
work closely with the voice artist to
produce the image they wish to show.
Costumes/Wardrobe
Hair Stylist
Makeup Artist
Camera Operator
A person who operates the
camera. They
maintain composition, camera
angles and movement.
Lighting
These people control the
lighting required and use a
range of filters depending on the
genre of the song. This helps
create the right atmosphere for
the genre with different types of
light to choose from: high,
medium, low and natural.
Lighting Supervisor
Lighting Technical Director
Lighting Design
Casting
They help organise auditions,
arranging the time and place, for
the possible actors. Depending on
their job, they play a vital role in
finding agencies or organising
open auditions to find the best
possible talent. They also
negotiate fees and contracts once
the actor is given the part.
Casting Director
Casting Recruiter
Casting Coordinator
Actors/Music
Artists
A person whose profession
is acting onscreen through a
media platform. They
portray the role of the
character that they have
been set. Often the music
artist will portray the
narrative alongside actors.
Still Photographer
They take photographs for publicity
and press pieces. This can increase target
audience and increase the music sales as
more people would want to watch the
video. Some pictures could be used by
newspapers and magazines to promote
the artist and song.