MULTICULTURAL DIFFERENCES

Descrição

MAPA MENTAL
kategallego
Mapa Mental por kategallego, atualizado more than 1 year ago
kategallego
Criado por kategallego aproximadamente 9 anos atrás
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Resumo de Recurso

MULTICULTURAL DIFFERENCES
  1. CULTURAL DEPENDENT
    1. * marketing strategies for market differences.
      1. * develop skills in different places and markets.
        1. * mediating the relationship between global teams
          1. with
            1. members
              1. senior executives
              2. subsidiary staff
              3. * cultural diversity
        2. MULTIPLE CULTURES MEANS CREATIVITY
          1. * creativity is developed in the multiple cultures experiences
            1. * differences depends to need and context.
              1. * a key to creative, adaptive and leadership skills.
                1. main skill
                  1. exploit
                    1. innovation
            2. "BEING THERE " IS NOT ENOUGH
              1. Some individuals are multicultural by ethnic background and early childhood experiences:
                1. * Have strong on-going interaction with belonging to the local culture
                  1. * Become embedded in the local culture.
                    1. Also is necessary:
                      1. Actively learning about the local culture and creating opportunities to experience it first-hand.
                        1. * One needs to delve into the underlying “whys”
                          1. The pioneer of this line of research at INSEAD is: André Laurent
              2. THE MULTICULTURAL MANAGER: INTEGRATOR OR PIONEER?
                1. Managers who live their multicultural identity as conflicting can:
                  1. * Have a comprehending new cultures suggesting they should play different roles in a multinational company
                    1. Carlos Ghosn said that:
                      1. * The ability to succeed as CEO was enhanced by to be in different countries and cultures

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