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Use of ICT in advertising
- Types of advetrising
- Product advertising
- Advertising of a
specific product.
- The principals are all the
same
- Newspapers, TVs and Internet
advertising.
- Advertising of a
specific product.
- Business advertising
- Business advertise itself to become
more popular and successful.
- Often uses product advertising
- Business advertise itself to become
more popular and successful.
- Service advertising
- Examples of industries:
insurance, government,
tourism, banking, education
and social services.
- Advertising on TVs or
any other media.
- Examples of industries:
insurance, government,
tourism, banking, education
and social services.
- Product advertising
- Methods of advertising
- Websites
- Advertising on the
internet.
- Businesses advertise
their products on their
websites.
- Can advertise on
other people's
websites.
- Advertising on the
internet.
- Multimedia presentations
- Sound/music, video,
animations, text,
images and hyperlinks.
- Many retail outlets make use
of these.
- Quicker and easier to update than an
internet site or TV commercial.
- Sound/music, video,
animations, text,
images and hyperlinks.
- Flyers
- A single-page leaflet.
- Don't take long to make by
using basic laptop software.
- Contain images
and text.
- A single-page leaflet.
- Posters
- A large printed
piece of paper.
- Used to advertise
products and
services.
- Can be made by
using
word-processing,
desktop-publishing or
presentation
software.
- To advertise a
local event.
- A large printed
piece of paper.
- Websites
- Used by many companies and organisations to promote their products or
services.
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