3598600
Descrição
Mapa Mental por Roberto Bastida, atualizado more than 1 year ago
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Criado por Roberto Bastida
aproximadamente 9 anos atrás
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Digital Business Management
- 1.1 Introduction to Digital Business and
E-commerce
- Differences between digital business and e-commerce
- E-commerce
- The transaction is the purchase / sale
and all the features of this
transaction
- To sell a product is required:
- Inventory, suppliers, negotiatons,
payments, purchases, etc.
- Inventory, suppliers, negotiatons,
payments, purchases, etc.
- Sumary: All
electronically
mediated information
between an
organization and
stakeholders
- The e-commerce has the sell-side and the buy-side
- The e-commerce has the sell-side and the buy-side
- To sell a product is required:
- The transaction is the purchase / sale
and all the features of this
transaction
- Digital business
- The processes are
behind the sale
- How business apply
technology and media to
improve
competitivenessof their
organization through
optimizing intenarl
processwith online and
traditional channelsto
market and supply.
- The digital business implies several others
enterprise systems and networks with business
associates, authorities, banks, export/import
agents, etc.
- The digital business implies several others
enterprise systems and networks with business
associates, authorities, banks, export/import
agents, etc.
- How business apply
technology and media to
improve
competitivenessof their
organization through
optimizing intenarl
processwith online and
traditional channelsto
market and supply.
- The processes are
behind the sale
- E-commerce
- A digital business use
the Internet to connect
with customers,
partners, suppliers,
employees and any
related entity
- The main drivers for
adoption are:
- Generally related to profitability or
generating value to an organization
- Cost/efficiency drivers: Increasing
speed with which supplies can be
obtained. Increasing speed with
which goods can be dispatched.
Reduced sales and purchasing costs.
Reduced operating costs.
- Competitiveness drivers:
Customer demand.
Improving the range and
quality of services offered.
Avoid losing market share
to businesses already using
e-commerce.
- Generally related to profitability or
generating value to an organization
- To types of Barriers to
adopt the
new
technology
- Practical
- practical risks are those that are
related to bad management of the
process that can result in a bad
customer experience.
- Websites that fail because of a spike in
visitor traffic after a peak- hour TV
advertising campaign.
- Hackers penetrating the
security of the system and
stealing credit card details.
- A company emails customers without receiving
their permission, so annoying customers and
potentially breaking privacy and data protection
laws.
- Problems with fulfilment of goods ordered
online, meaning customer orders go missing or
are delayed.
- Email customer service enquiries
from the website don’t reach the
right person and are ignored.
- Websites that fail because of a spike in
visitor traffic after a peak- hour TV
advertising campaign.
- practical risks are those that are
related to bad management of the
process that can result in a bad
customer experience.
- Strategical
- Strategic risk includes perception of a
high cost of adoption or making wrong
decisions about digital business
investment
- Strategic risk includes perception of a
high cost of adoption or making wrong
decisions about digital business
investment
- Practical
- The main drivers for
adoption are:
- Digital technologies
- Internet, World Wide
Web and the Wireless
Communications
- The organizations make significant changes
on their processes, structures and systems
- issues
- Rate of inovation, like
social media and search
engines, adopt new
business and revenue
models, new marketing
techniques, people and
tools to managing the
technology
- Rate of inovation, like
social media and search
engines, adopt new
business and revenue
models, new marketing
techniques, people and
tools to managing the
technology
- Risks
- Poor site design, availability
or performance, products
unavailable although
advertised, poor experience
or service, negative reviews,
managing security and data
privacy.
- Poor site design, availability
or performance, products
unavailable although
advertised, poor experience
or service, negative reviews,
managing security and data
privacy.
- The organizations make significant changes
on their processes, structures and systems
- Internet, World Wide
Web and the Wireless
Communications
- Differences between digital business and e-commerce
- Organizations have been applying digital technologies generally to gain competitiveness, reduce costs and increase
revenue. These digital technologies can transform not only internal processes related to employees or partners but
also those related to customers. It is in this regard that we talk about two different terms: digital business and
e-commerce. Digital Business, is the way business apply the digital technologies in their core processes. Organizations
tap into the implementation of digital technologies when there are tangible benefits to be gained in a short time, these
benefits are related to optimizing the way they currently work with your suppliers, how fast products are shipped to
customers, or, how demand can be increased, and other examples. Organizations also have to deal with risks of digital
business adoption such as wrong decisions about the digital business
- 1.2 Marketplace Analysis for E-commerce
- Market analysis
- Is important because it allows us to analyze
supply and demand for a good or service
within a market in order to determine the
penetration that this may have on the real
market.
- Competitors
- 1. How they perform?,
2.How they fail, 3. How
they success?, 4.What
market you can take?
- 1. How they perform?,
2.How they fail, 3. How
they success?, 4.What
market you can take?
- Audiences
- 1. Where they are?,
2. How they react
and interact?, 3.
Where they are
going?, 6.How you
can retain them?, 5.
How to comunicate
with you and your
staff?
- 1. Where they are?,
2. How they react
and interact?, 3.
Where they are
going?, 6.How you
can retain them?, 5.
How to comunicate
with you and your
staff?
- Competitors
- The online elements of
the organization’s
environment.
- Elements of Micro- enviroment
- Suppliers:
Competitors:
Intermediaries:
Customers:
- Suppliers:
Competitors:
Intermediaries:
Customers:
- Elements of the macro-environment
- Society, Country specific-
International legal,
Coutry
specific-International
economic, Technology
- Society, Country specific-
International legal,
Coutry
specific-International
economic, Technology
- Elements of Micro- enviroment
- Is important because it allows us to analyze
supply and demand for a good or service
within a market in order to determine the
penetration that this may have on the real
market.
- Tools to analize the marketplace
- Marketplace map
- One of the most relevant parts of the analysis of
online marketplace is the set of techniques/tools
they can use to evaluate a company within its
online marketplace for instance
- One of the most relevant parts of the analysis of
online marketplace is the set of techniques/tools
they can use to evaluate a company within its
online marketplace for instance
- Marketplace channel structure
- Marketplace map
- The business model of company
- One time than the analysis
is done, the company have
make your model of
business, one of them is the
canvas model
- Canvas model
- Value proposition
- Products or/and services
a business offers to meet
the needs of its customer
- Products or/and services
a business offers to meet
the needs of its customer
- Customer segments.
- The target
audiences to
whom the value
proposition will
serve.
- The target
audiences to
whom the value
proposition will
serve.
- Customer
relationships.
- The types of
relationships that will
be formed.
- The types of
relationships that will
be formed.
- Channels.
- The methods
by which the
organization’s
services will be
delivered and
the audiences
reached
- The methods
by which the
organization’s
services will be
delivered and
the audiences
reached
- Key partners.
- To exploit online and
offline value networks,
forming partnerships
gives an opportunity of
expanding reach and
taking advantage of
existing organizations
- To exploit online and
offline value networks,
forming partnerships
gives an opportunity of
expanding reach and
taking advantage of
existing organizations
- Activities.
- The key activity
to deliver the
product and
generate revenue
- The key activity
to deliver the
product and
generate revenue
- Resources.
- Process and
people than
have the
company to
make and
deliver the
product
- Process and
people than
have the
company to
make and
deliver the
product
- Cost structure.
- Differents
costs, these
sould be
cheked against
activities and
resources
- Differents
costs, these
sould be
cheked against
activities and
resources
- Revenue
stream
- This is the
method by
which a
business
derives
income.
- This is the
method by
which a
business
derives
income.
- Value proposition
- One time than the analysis
is done, the company have
make your model of
business, one of them is the
canvas model
- Revenue models
- Advertising, Cost Per Clic
(CPC), Cost Per Thousand
(CPM), Cost per Acquisition
(CPA), Subscription,
Sponsorship, Affiliate
marketing
- Advertising, Cost Per Clic
(CPC), Cost Per Thousand
(CPM), Cost per Acquisition
(CPA), Subscription,
Sponsorship, Affiliate
marketing
- Market analysis
- 1.3 Managing Digital Business Infrastructure
- As set of all the elements
necessary to support a
project. In this case we could
say that it refers to all the
elements that enable digital
business
- Structure
- Components
- Systems
software layer:
this is where
the processing
data take place
- Aplication layer:
transform the
user´s
information in
data can be
processed
- Physical
network and
transports
standar(TCP/IP)
LAYER: this
refers the
network that
carriers the
information
- Storage/physical layer:
Components of
memory, disks where
store the information
- Content and Data layer: It
referes to the processing the
data provided by employed into
information
- Systems
software layer:
this is where
the processing
data take place
- Components
- Architecture
- This is referred to how
all business entities are
connected. An entity
refers to customers,
suppliers, partners or
employees. They must
be interconnected to
share information
among all.
- This is referred to how
all business entities are
connected. An entity
refers to customers,
suppliers, partners or
employees. They must
be interconnected to
share information
among all.
- As set of all the elements
necessary to support a
project. In this case we could
say that it refers to all the
elements that enable digital
business
- 1.4 E-environment
- Legal issues
- Trade agreements, tax jurisdiction,
commercial regulations, patent and
brands agreements, and so on.
- Trade agreements, tax jurisdiction,
commercial regulations, patent and
brands agreements, and so on.
- socially responsible
- comply with a set
of environment
regulations,
“green” packages,
not use
aggressive
materials
- comply with a set
of environment
regulations,
“green” packages,
not use
aggressive
materials
- Social and legal factors
- Ethical, social, legal factors
- Cost of access to
internet, Value
proposition, Ease
of use, Safety and
fear of the
unknown, Buying
behavior,
Consumer
motivation
- The ethical
behavior is
related by
the society
- the privacy is related
of handling of
personal information
of consumers
- Cost of access to
internet, Value
proposition, Ease
of use, Safety and
fear of the
unknown, Buying
behavior,
Consumer
motivation
- Ethical, social, legal factors
- Enviromental and green issues
- Reduce multiple ways about use
the natural resouces, print less,
less paking, and so on.
- Reduce multiple ways about use
the natural resouces, print less,
less paking, and so on.
- Taxanation
- are regulated in each
country where were
sold
- are regulated in each
country where were
sold
- Economic and competitive Factors
- Developement
technology and
economically
- Developement
technology and
economically
- Political
- Each country is different
legislate
- Each country is different
legislate
- E-goverment
- Is different that
Political, this is how
implements actions to
grow the e-commerce
in your country
- Is different that
Political, this is how
implements actions to
grow the e-commerce
in your country
- Legal issues
Anexos de mídia
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