36809533
Descrição
Mapa Mental por Josie Troop, atualizado more than 1 year ago
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Criado por Josie Troop
mais de 2 anos atrás
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Mission Statement
- clear sense of purpose of
the business
- doesn't concern goals, strategies
- gives rough idea to customers,
investors, employees, society etc
- marketing technique
- reason for existence
- vision for future
- excites, inspires, motivates, guides
- easy to understand/remember
- differentiates from competitors
- for all stakeholders
- IKEA: our vision is to create a better
everyday life for the many people
- criticisms such as disconnect between
statement and how business actually
behaves, often states the obvious
Anexos de mídia
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