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1.3 Organisational Objectives
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marupena8
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1.3 Organisational Objectives
Vision
Long Term Aims and Highest aspirations of a business
Aims
Long term goals (what it wants to achieve in the future)
SMART
S
Specific
Objective clear and well defined
M
Measurable
Measure to see if it has been achieved or not
A
Achievable
Realistic
R
Relevant
need to have a use
T
Time-Specific
to have a time frame
Mission
Intermediate step on the way to the vision (accomplishing small objectives to achieve the mission, and then the vision).
Objectives
Medium to Short term goals (small steps to achieve the aims)
Types of Objectives
Strategic
Medium to long term
SWOT
Strenghts
Internal
Opportunities
External
Weaknesses
Internal
Threats
External
Tactical
Medium to short term
Operational
Day to day
Can change because of
Internal Environments
Changes inside the business
Include
·Change of leadership, Hr, Organisation, Product, Finance, Operations, social, technological, economic, ethical, political, legal and ecological
External Environments
Changes outside the business
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