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FOCUS GROUP RESULTS
- What should a successful music video not include?
- Colourful and pleasing to the eye
- Engaging for the audience
- Can't be too dramatic
- Can't be too dramatic
- Engaging for the audience
- Colourful and pleasing to the eye
- How often do you watch music videos?
- The majority of our FC said they watch videos frequently
- This shows that our audience are up to date with social streaming
- Meaning our music video should be successful in reaching the target audience
- Meaning our music video should be successful in reaching the target audience
- This shows that our audience are up to date with social streaming
- The majority of our FC said they watch videos frequently
- What do you think makes a good music video?
- They preferred a narrative storyline
- Make sure everything links well with the beat
- Good editing
- An overall professional appearance
- An overall professional appearance
- Good editing
- Make sure everything links well with the beat
- They preferred a narrative storyline
- What genre of music do you think creates the best music video?
- Most people said that chart music videos are the best due to the beat
- This is because of the typical fast pace dance aspects of the songs
- However, one person said rock was best at creating original videos
- This helps us to think more outside the box when considering the originality of our video
- This helps us to think more outside the box when considering the originality of our video
- However, one person said rock was best at creating original videos
- This is because of the typical fast pace dance aspects of the songs
- Most people said that chart music videos are the best due to the beat
- Do you think women in pop need to be represented sexually?
- Think no but stereotypically pop has sexualised women
- Think no but stereotypically pop has sexualised women
- Do you like over the top and crazy music videos that don't have narrative to them?
- Majority of audience preferred a narrative side, and the editing to match the beat of the music.
- One person said edgy videos work if they look professional
- One person said edgy videos work if they look professional
- Majority of audience preferred a narrative side, and the editing to match the beat of the music.
- Do you only watch videos because of the artist involved?
- Majority would rather watch due to recommendations
- Shows that people watch stuff that is popular
- Shows that people watch stuff that is popular
- Majority would rather watch due to recommendations
- What locations do you tend to see in music videos?
- The predominant answer was holiday destinations or rural areas
- Used to create an ideological lifestyle
- Used to create an ideological lifestyle
- The predominant answer was holiday destinations or rural areas
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