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Emphasis
- Emphasis Defined
- = point of initial eye contact on the design
- aka focal point or point of emphasis
- specifically selected & visually stressed
- = point of initial eye contact on the design
- Emphasis & the Figure
- 3 Theories by James Laver
- Utility Principle
- people dress for concerns: like warmth & comfort
- people dress for concerns: like warmth & comfort
- Hierarchical Principle
- dress to indicate position in society
- dress to indicate position in society
- Seduction Principle
- dress to attract others
- theory of shifting erogenous zone
- dress to attract others
- Utility Principle
- 3 Theories by James Laver
- Always seek to emphasis FACE
- Implementing Emphasis
- Isolation
- a shape that stands by itself is bound to attract attention
- emphasis by isolation
- isolating one motif from an all-over pattern
- construction detail
- ruching, pleating, smocking
- ruching, pleating, smocking
- isolating one motif from an all-over pattern
- a shape that stands by itself is bound to attract attention
- Isolation through anomaly
- has even greater impact to draw attention
- has even greater impact to draw attention
- Contrast
- to forces operate in opposition, causing strong difference
- to forces operate in opposition, causing strong difference
- Placement
- increase the importance of a selected shape
- reinforced by
- centricity
- emphasis at center
- emphasis at center
- eccentricity
- emphasis not at center
- emphasis not at center
- centricity
- designers often use optical center
- a little higher than actual center
- a little higher than actual center
- increase the importance of a selected shape
- Repitition
- something important is worth repeating
- may be visualized in line, shape, or color
- something important is worth repeating
- Radiation
- use of sun-like or wheel shaped form draws the eye to its center
- Concentricity
- a circular shape also draws eye to the center
- a circular shape also draws eye to the center
- use of sun-like or wheel shaped form draws the eye to its center
- Construction details
- edges of pattern parts
- manipulation of draped folds
- placement of seams
- unusual closures
- trapunto quilting
- edges of pattern parts
- Isolation
- Elsa Schiaparelli
- saw dressmaking as art
- experienced with new fabrics & notions
- collaborated with Surrealist painter Salvador Dalí & artist Jean Cocteau
- saw dressmaking as art
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